Dave Thomas - Live from the SocialWest Vault

Recorded live at Caglary's SocialWest in June of 2025, this episode of theMarketing News Canadapodcast features a conversation with Dave Thomas, Director of Strategy at Everbrave, hosted by Laila Hobbs, Co-Founder of Social Launch Labs.

Dave breaks down his Strategy of Everything framework, a practical approach to improving strategic thinking for marketers, founders, and business leaders. The conversation explores how to set clear goals, align day-to-day work to long-term outcomes, understand constraints, assess risks and opportunities, and identify unfair advantages that drive better decisions.

From navigating complexity and avoiding distraction to building common language across teams, this episode offers a grounded, actionable way to think more clearly, communicate better, and execute strategy with confidence.

Tickets to SocialWest 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Dave on LinkedIn, and learn more about Everbrave at everbrave.ca and listen to his podcast The Strategy of Everything.

Follow host Laila Hobbs on LinkedIn.

This episode was recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, bringing together over 900 professionals for three days of actionable insights, expert speakers, and high-value networking.

SocialWest is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.