Marketing News Canada is an independent newsroom covering the Canadian marketing industry. These standards guide everything we publish.

Independence

Our editorial decisions are made independently of advertisers and partners. Commercial relationships never determine coverage.

Accuracy and corrections

We verify facts before publishing and correct errors promptly. Significant corrections are noted on the article.

Sponsored content

Paid and partner content is clearly labelled and kept distinct from independent editorial reporting.

Sourcing

We attribute claims to named sources wherever possible and are transparent about when and why anonymity is granted.