Josephine Mary David - Live from the SocialWest Vault

Recorded live at the 2025 SocialWest Conference in Calgary, guest host Meredith McKeough sits down with Josephine Mary David, Communications and Partnerships Lead at Pedesting, for this episode of the Marketing News Canada podcast.

Josephine shares how inclusive marketing helps brands move from being ignored to truly embraced by their audiences. Drawing from her background in business, social development, and accessibility-focused technology, she breaks down practical ways brands can make their marketing more accessible, culturally sensitive, and community-driven.

The conversation covers purposeful messaging, accessible content design, amplified representation, resonant storytelling, and how small, thoughtful changes can help more people feel seen, included, and connected to your brand.

Tickets to SocialWest 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Josephine on LinkedIn, and learn more about Pedesting at pedesting.com.

Follow host Meredith McKeough on LinkedIn.

This episode was recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, bringing together over 900 professionals for three days of actionable insights, expert speakers, and high-value networking.

SocialWest is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.