A Sign Of The Times: The NY Times Now Makes More From The Internet Than From Paper

For the first time this week, the New York Times brought in more cash from their digital properties than from their print publication. That’s all-in, meaning that digital subscriptions and advertising surpassed the revenue generated from what was once one of the most romantic pieces of advertising media in the world: A print ad in the NY Times.

Rather than lamenting the changing times, the team at the Times has been proactive for several years now, creating a digital offering that isn't trying to be an online version of the offline product. Instead, the NY Times digital footprint includes all of the things that print can't possibly do: Immersive feature stories, personalized experiences, and high-quality content offered for free as a lead generator for paid subscriptions, ie. The Daily podcast.

I share the story of a newspaper that has successfully pivoted because media is one of the industries that's been most disrupted by digital, and yet one property found a way to thrive where many others could barely survive.

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Written by Conner Galway, Junction Consulting