Nihal Mandanna CP - Live From the SocialPacific Vault

Recorded live at SocialPacific 2025 in North Vancouver, Nihal Mandanna CP, Director of Growth at Cyberimpact, joins guest host Rachel Thexton to explore what it really means to build trust through email marketing.

Cyberimpact is a Canadian email marketing platform built around data sovereignty, security, and compliance — storing all client data on Canadian soil and helping organizations stay compliant, deliverable, and genuinely connected to their audiences.

Nihal unpacks why the best email strategies focus on relationship-building over reach, how hyper-personalization is reshaping lifecycle marketing across industries, and why choosing a Canadian platform is about more than convenience, it's about who holds the keys to your data.

Because whether you're a scrappy startup or a government agency, email is still one of the last permission-based channels where trust is earned, not assumed.

Tickets to SocialPacific 2026 will be on sale soon. Be part of conversations like this, live and in person.

Follow Nihal on LinkedIn and learn more about Cyberimpact at cyberimpact.com.

Follow guest host Rachel Thexton on LinkedIn and listen to her podcast Rachel Thexton Connects.

Thanks to our Editors and Producers at TAKT.

This episode was recorded live at The Wallace in North Vancouver during SocialPacific 2025, British Columbia's largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking.

SocialPacific is part of the SocialNext series, Canada's leading platform for marketing conferences, media, and community.