Ben Wise & Darren Chiu - Live from the SocialPacific Vault

Recorded live at SocialPacific 2025 in North Vancouver, Ben Wise and Darren Chiu, co-founders of Captivate, join guest host Rachel Thexton to explore the art and science of human behavior.

Their monthly newsletter, Captivate, translates academic psychology into practical tools for marketers, sales teams, and leaders, helping them communicate in ways that actually move people.

They unpack why most marketing falls flat by being overly rational, how emotional decision-making really works, and why storytelling, including friction, consequences, and vulnerability, remains one of the most powerful tools in business.

Because whether you’re selling to consumers or corporations, you’re always selling to a human.

Tickets to SocialPacific 2026 will be on sale soon. Be part of conversations like this, live and in person.

Follow Ben and Darren on LinkedIn, and subscribe to Captivate at captivate.substack.com.

Follow guest host Rachel Thexton on LinkedIn and listen to her podcast Rachel Thexton Connects.

Thanks to our Editors and Producers at TAKT.

This episode was recorded live on at The Wallace in North Vancouver during SocialPacific 2025, British Columbia’s largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking.

SocialPacific is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.