Geoffrey Blanc - Live from the SocialNext: Toronto Vault

In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.

From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that truly connect with audiences.

Whether you’re refining your CRM strategy or struggling to cut through crowded inboxes, this episode delivers actionable tips on personalization, automation, compliance, and creative best practices, all rooted in Geoffrey’s experience helping Canadian businesses grow through smarter marketing.

Tickets to SocialNext: Toronto 2026 are on sale now! Get your ticket to be a part of conversations like this, live & in person.

Follow Geoffrey on LinkedIn and learn more about Cyberimpact.

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This episode was recorded live at The Carlu during SocialNext: Toronto 2025 — a premier marketing event bringing together Canada’s leading brands, agencies, and creators.

SocialNext: Toronto is part of Canada’s largest community-driven marketing conference series, featuring expert speakers, actionable insights, and networking opportunities designed to spark innovation and collaboration in the marketing industry. Each year, SocialNext showcases the ideas, strategies, and people shaping the future of digital marketing across the country.