Charlie Grinnell - Live from the SocialNext: Toronto Vault

In this live SocialNext Toronto 2025 conversation, guest hostMaddie Alvarezsits down with Charlie Grinnell, digital leader turned co-CEO of research startup Right Metric (ex-Red Bull, Aritzia, adidas Terrex). Buckle up for sharp, candid takes on why language matters more than ever, how to separate opinions from evidence, and why the most effective strategies are often about reduction, not expansion.

From buzzword bingo to AI’s real role in decision-making, Charlie breaks down how to turn messy metrics into clear choices, without needing a stats degree.

Opinions are the guest’s own.

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Follow Charlie on LinkedIn and learn more about Right Metric.

Follow host Maddie Alvarez on LinkedIn

This episode was recorded live at The Carlu during SocialNext: Toronto 2025— a premier marketing event bringing together Canada’s leading brands, agencies, and creators.

SocialNext: Toronto is part of Canada’s largest community-driven marketing conference series, featuring expert speakers, actionable insights, and networking opportunities designed to spark innovation and collaboration in the marketing industry. Each year, SocialNext showcases the ideas, strategies, and people shaping the future of digital marketing across the country.