Monday Marketing News: Canadian Creative Agency Wins, Facebook for Aboriginal Businesses, and more!

Today we feature a round-up of some big events and recent industry happenings.

• Canadian Creative Agency Lands Kat Von D.
• Facebook, Shopify and Canadian Council for Aboriginal Business: Launching #WeThrive: Indigenous Buying Guide
• Mackage Appoints Tanya Golesic as Chief Executive Office

Read more below!

Canadian creative agency Good Kids lands Kat Von D campaign

Toronto-based creative agency Good Kids has been named the North American creative agency for celebrity Kat Von D’s new hand-crafted vegan luxury shoe line Von D Shoes.

Good Kids will manage strategic marketing and creative for Von D Shoes’ social media and digital platforms, and bring the brand to life by creating iconic motion and still imagery.

Von D Shoes selected Good Kids to steer the brand in a new direction through stills and motion design that captures attention with bold high contrast imagery to showcase the premium quality of the products and the seductive soul of the brand.

“We’re beyond thrilled to be working with Von D Shoes to help connect their brand with people through powerful multimedia content. We channelled seduction and desire to create dynamic visual content that will make this provocative brand get noticed,” said Steve Rock, partner and executive producer at Good Kids.

Led by Steve Rock who has more than 15 years of experience in design, production and strategy, Good Kids is a leading Canadian creative agency producing creative content, advertising campaigns, digital marketing, virtual experiences and brand activations.

Facebook, Shopify and Canadian Council for Aboriginal Business: Launching #WeThrive: Indigenous Buying GuidE

The Canadian Council for Aboriginal Business (CCAB), EntrepreNorth, Pow Wow Pitch and Raven Indigenous Capital Partners have come together with Facebook Canada and Shopify to spotlight and celebrate Indigenous-owned businesses through a new campaign titled, #WeThrive.

Everything you need to know:

• What is #WeThrive? Short for “#WeThrive: Indigenous Buying Guide”, #WeThrive is a nation-wide, shoppable ad campaign on Facebook and Instagram featuring products from Indigenous-owned businesses. Indigenous-owned businesses with a Shopify e-commerce store are invited to submit their products to be featured for three weeks at no cost.
• How can Indigenous entrepreneurs apply? Participating businesses can submit up to five products for inclusion, and there is no limit to the number of businesses that can participate. Businesses can apply to participate in the #WeThrive Shoppable Buying Guide ad campaign by visiting fb.com/wethrivecanada.
• Why is this important? Indigenous entrepreneurs face unique challenges, which have been elevated throughout the pandemic. They report needing greater access to capital, qualified Indigenous employees, skills training, investment, technical and business know-how, and mentoring. According to a recent report from Canadian Council for Aboriginal Business, 73 percent of Indigenous-owned businesses have reported a negative impact on their business from the pandemic, with 37 percent facing temporary closures.
• How can Canadians show support? Canadians can share their support by tagging their favourite Indigenous-owned businesses to encourage them to participate, buying from the businesses featured in the campaign, and by sharing the news on their social channels using the hashtag #WeThrive.

Indigenous-owned businesses are an important part of the fabric of their communities. They contribute not only financially, but also socially, to the communities in which they operate. Their success can lead to a more sustainable, thriving, and better Canada.

Above information is direct from the Corporate Communications of Facebook Canada,

Mackage Appoints Tanya Golesic as Chief Executive OfficeMackage

The luxury outerwear specialist, Mackage, has appointed New York City fashion veteran Tanya Golesic as Chief Executive Officer.

Golesic, a Canadian who has lived and worked in New York for over twenty years, brings a rare depth of global high fashion experience to Mackage, underscoring the company’s commitment to worldwide growth in the luxury space.

“Tanya’s results-driven approach will build brand desirability through innovative digital marketing, focused product assortments and international expansion in key markets. All will serve to accelerate the brand's current trajectory,” says Patrick Elfassy, Mackage’s Executive Chairman.

Golesic joins Mackage from Jimmy Choo, where she served as President of the Americas for five years. While there, she focused on generating brand heat with various high-visibility collaborations—including Jimmy Choo x Off-WhiteTM and Jimmy Choo x Timberland. Golesic was also a member of the executive team in Jimmy Choo’s sale to Capri Holdings, the multi-brand parent company founded by Michael Kors.

Additionally, she formerly served as the Global Chief Commercial Officer at Canada Goose. While there, she helped to recontextualize Canada Goose with product placements and partnerships at luxury fashion brands, including Marc Jacobs, among others. Golesic has also held leadership roles at Marc Jacobs International (LVMH), The Jones Group and Ralph Lauren.

Compiled by Emma Whiten, Editor of Marketing News Canada