The Facebookization of Reddit Has Begun

Today In Digital Marketing is a daily podcast showcasing the latest in marketing trends and updates. This week, Tod touches on:

• "Critical" Security Hole in WooCommerce; Patch Immediately
• WordPress Owner Buys PocketCasts Podcast App
• TikTok Expands 'Branded Content' Toggle
• Reddit Embraces "Facebook-Like" Content Discovery Algorithm
• Chapters Will Be Added to Your Videos Automatically Now

Below is the transcription from this weeks topics

We start with two updates from the popular CMS WordPress, which powers many brand websites.

"Critical" Security Hole in WooCommerce; Patch Immediately

First, a critical security hole in one of Wordpress's most popular plugins — WooCommerce.

This isn't one of those theoretical exploits that was created in the lab; developers have seen some attempts to use this on real installs. This is a vulnerability so severe that WooCommerce is pushing the update out automatically to as many web sites as possible.

However, reports from the field say some people are not getting that automatic update.

So if you are the admin on your Wordpress site, stop listening to me and go update WooCommerce right now. I'll still be here when you're back. The latest version of WooCommerce — the one you should be updating to — is version 5.5.1.

WordPress Owner Buys PocketCasts Podcast App

And second — Wordpress's parent company, Automattic, has purchased the popular podcast app Pocket Casts. The company says their plans are to continue to run the app as is for now — and, of course, build in deeper integrations with WordPress.

Pocket Casts has an interesting history. It launched 11 years ago and sold to a group of public broadcasting groups in the U.S., including NPR. But this past January, the board voted to put it up for sale, after losing $800k on it in a year. This despite a monthly Premium membership plan.

It was only February when the Spotify-owned podcast platform Anchor announced a partnership with WordPress, to help turn blog posts into audio content by way of a text-to-speech thingy.

INFLUENCER MARKETING: TikTok Expands 'Branded Content' Toggle

TikTok continues to build itself out as a preferred platform for influencer marketing. Late yesterday, they announced plans to add more transparency to branded content on its app.

There is a Branded Content toggle right now in the app, but it's a bit buried. Now, it will automatically pop up when the creator adds a disclosure, like #Ad or #Sponsored to the caption. It pops up and recommends turning the toggle on.

The Branded Content toggle is available for accounts with over 10,000 followers in certain testing regions and will be rolling out globally in time.

There is a bit of a wall between TikTok's ad policies and their Branded Content policies. Some things you can't promote as branded content can be promoted in paid video ads. If it's available to your account, you'll find it under the More options on the Post screen.

Reddit Embraces "Facebook-Like" Content Discovery Algorithm

Reddit says it plans to improve its Best algorithm to add a Facebook-like feed algorithm to that sorting option.

Let's back up a bit. One of Reddit's lovely peculiarities is that you can sort the content in a subreddit or group in lots of ways — chronologically... by the most controversial... rising posts and comments... the top posts by day, month, year, or forever... and a few other sorting options. One of those options is called Best.

Until now, the Best algorithm used upvotes, downvotes, the age of posts, and how much time someone spent in a community to determine the order.

Now, the company says it will add personal engagement signals to decide what to show.

In fact, you'll even see the very Facebook-like context hints that explain why something is in your feed, like 'Because you joined...' or 'Similar to...'.

Users will be able to provide negative feedback to tell the algorithm they don't like something. This new option is only available in their mobile app right now.

When asked whether people can opt-out of the collection of this kind of personal interest data, a Reddit admin kind of dodged the question, saying 'Well, you can either not use Best, or you can turn off the display of those recommendations.'

The new sorting option is now available in the latest version of Reddit on iOS and Android.

Chapters Will Be Added to Your Videos Automatically Now

Here's something I do like — YouTube says it will now start automatically adding chapters to videos by default.

Chapters are those little section markers you can use to jump between segments in a video. They're really handy for videos with lists. For instance, every Friday Xbox puts out a video with a dozen or so new game previews. The YouTube video lets me tap on a timecode in the description to jump right to a game preview I want to see.

Until now, video creators had to provide those timecodes and descriptions — now, YouTube’s machine learning will create the chapters in your videos automatically when it thinks there are discrete content segments.

You can turn it off at the per-video level in YouTube Studio by clicking 'Edit Video' and toggling the option to ‘allow automatic chapters' — or, if you're in full "You kids get off my lawn" mode, you can also disable it for your whole channel under Settings > Upload Defaults > Advanced Settings.

Also worth noting: You can override their automatic chaptering by adding your own timecodes and chapter titles manually into the description.

Also, this is only going to apply on new uploads. They won't retroactively go back and slap chapters into your existing videos.

Credit to Tod Maffin and the Today In Digital Marketing podcast, Produced by engageQ.com