Marketing News Round-Up: March 17, 2022

Today we feature a round-up of some big events and recent industry happenings.

• Jameson Irish Whiskey gives away free rides for St. Patrick's Day
• Thinkingbox Promotes Nicole Rego’s to Technical Operations Manager
• Pinterest Provides New Ways to Share Idea Pins Across to Other Apps

Read more below!

Jameson Irish Whiskey gives away free rides for St. Patrick's Day

To celebrate Canada’s first St. Patrick’s Day out of “lockdown”, Jameson Irish Whiskey is looking to celebrate extra big in Toronto. Jameson Irish Whiskey is giving away over one thousand $25 Uber ride vouchers to help Torontonians get to and from their festivities safely - whether it’s at a bar, at a friend’s house, or anywhere in between.

Between March 12-17, Jameson has been popping up across downtown Toronto with a fleet of flashy, green Jeep Wranglers, complete with scannable QR Codes that unlock a $25 Uber ride voucher redeemable on St. Patrick’s Day.

Changing locations and releasing hundreds of new Uber ride vouchers throughout the week, city dwellers were encouraged to spot and scan the Jameson Jeeps around town to secure their complimentary rides in time for their St. Patrick's Day plans.

Thinkingbox Promotes Nicole Rego’s to Technical Operations Manager

Global creative collective Thinkingbox has promoted Senior Full Stack Developer Nicole Rego to Technical Operations Manager, solidifying their creative technology team across North America.

Rego has been with Thinkingbox since 2016, growing from Full Stack Developer to Senior Full Stack Developer, working on projects like FIGR Inc’s Budtender AR app, Kiehl’s CCDSS immersive website, and the Mazda3 Auto Show activation. She has been a pivotable member of the Toronto team. The first in this role at Thinkingbox, Rego will be responsible for planning, coordinating, and executing technical, organizational processes from start to finish across the company. The goal for Rego is to facilitate knowledge transfer between the development team and, in turn, help the team create a higher standard of work for current and future clients.

Rego hopes to create a “streamline of processes that would allow for a more manageable and sustainable growth for our development team.” Paul Solomon, Chief Technology Officer, explains, “Nicole's new role directly touches on the finer details of organizing and approaching our projects in the development department. Her influence and leadership will establish a new way for the team to provide personal growth feedback loops while fostering a standard convention amongst the group.”

Pinterest Provides New Ways to Share Idea Pins Across to Other Apps

In a recent announcement, Pinterest has made it so that all users can download and share published Idea Pins on social channels including Facebook and Instagram. These Idea Pins will be downloaded as a watermarked video that stitches all the Idea Pin pages together and ends with an end card that displays the creator’s name and username.

Now, with Idea Pin Sharing and Downloading, a creator’s original Pinterest content can go even further reaching new audiences on and off Pinterest. To share an Idea Pin to Facebook or Instagram stories: Select the “FBStories” or “IG Stories” icon in the share menu, which will initiate a download. Once the download finishes, it takes the user to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in. It can then be edited and posted.

Pinners can still share content to other social platforms. The download option provides the ability to quickly save and upload watermarked Idea Pin content onto other platforms like Snapchat and TikTok.

Idea Pins are Pinterest’s native publishing format that was first introduced to creators in 2020 and rolled out globally in 2021. Idea Pins are a multi-page canvas to share unique ideas, tutorials, passions with others. They last forever, and are a way for creators to grow an audience on Pinterest.

Creating on Pinterest is different. Creators on Pinterest are tastemakers. Pinterest is an environment that’s deliberately engineered to feel more positive - where people get inspired and bring a creator’s ideas to life. That means more actionable engagement, instead of vanity metrics. Ideas are discoverable instead of disappearing in a chronological feed.

Compiled by Emma Whiten, Editor of Marketing News Canada