Marketing News Round-Up: March 25, 2022

Today we feature a round-up of some big events and recent industry happenings:

• Twitter Canada Releases a new report on the three top Canadian conversation trends of 2022
• Jeff Solomon named VP of Sales and CM for UserTesting Canada
• Thinkingbox appoints Dan Culic as Director of Client Services

Read more below!

Twitter Canada Releases a new report on the three top Canadian conversation trends of 2022

Twitter has released The Conversation: 2022 Twitter Trends, a detailed report analyzing what’s now, what’s next, and what we’ve got our eyes on in the future.

These trends were compiled by analyzing billions of Tweets over a two-year period, providing a snapshot of three massive cultural conversations that are helping to redefine the Twitter experience for millions of Canadians every day.

As a sneak peek, here are the three Canadian trends detailed within:

1. The Great Restoration - Healing the planet by healing ourselves.
2. Fan-Built Worlds - Digital communities call the shots.
3. Finance Goes Social - A conversation worth investing in.

UserTesting Names Jeff Solomon Vice President of Sales and Country Manager for UserTesting Canada

UserTesting, a leader in video-based human insight, today announced the appointment of Jeff Solomon as the company’s first Vice President of Sales and country manager for Canada. UserTesting customers in Canada include well-known brands such as Air Canada Vacation, Canadian Tire Corp., WestJet and Hudson’s Bay.

In response to increased demand by Canadian companies for human insight, UserTesting established a presence within the country in 2021. UserTesting now has employees across three Canadian Provinces that include British Columbia, Alberta and Ontario. In just nine months, the company has more than doubled its full-time employee headcount across Canada. The Canadian entity is now UserTesting’s third-largest entity, behind the company’s U.S. and UK entities.

“Canada’s business climate is stable and growing, there are a lot of great opportunities for businesses looking to expand here. What often accompanies changes in business, even during times of growth, can be changes in customer needs. To sustain growth, companies need to understand these changes and know how to adapt to them,” said Solomon. “UserTesting can help companies quickly gather human insight to make those decisions that provide better overall customer experiences and meet the changing customer expectations to drive continued business growth and product adoption.”

As a results oriented sales executive with more than 15 years of experience, Solomon brings the organization extensive experience in sales leadership and relationship development with expertise across many vertical industries in Canada. Solomon most recently served as Vice President of Enterprise Sales at DocuSign. Prior to DocuSign, Solomon held multiple sales and leadership roles at Microsoft, Conga, Cyberplex, and Unisys Canada Inc.

“We are very excited to have an executive of the caliber of Jeff Solomon join our team to drive growth in Canada,” said David Satterwhite, chief revenue officer of UserTesting. “Jeff has a proven track record in sales at leading technology companies, strong business relationships, and a keen insight on what makes businesses grow. His leadership is a great fit for UserTesting and we look forward to having him help us expand sales in Canada and beyond.”

To learn more about UserTesting opportunities in Canada, please visit our careers page here. In 2021, UserTesting was named by Fortune Magazine as a Best Workplaces in Technology and 100 Best Small and Medium Workplaces for Millennials, as well as one of Inc. Magazine’s Best-Led Companies of 2021 and one of the Financial Times Americas’ Fastest-Growing Companies.

Thinkingbox appoints Dan Culic as Director of Client Services

As growth continues, global creative collective Thinkingbox has added Dan Culic as Director of Client Services to its leadership team.

Formerly a Group Account Director at Rethink, Culic spent the last seven years spearheading some of that agency’s largest and most celebrated accounts, including A&W, BCAA, Science World, and the Vancouver Canucks. He was instrumental in helping A&W continue their category leader position through successful first-in-industry launches including its better ingredients brand platform, the Beyond Meat Burger, an innovative digital coupon program and mobile ordering platform. Before his induction into agency life, Culic was a part of the marketing and merchandise teams for Future Shop and Best Buy Canada.

“Dan joins the Vancouver team with years of experience in exceeding client expectations. His knowledge about the industry will help us deliver world-class projects, provide client servicing with excellence, and enable us to expand our ever-growing team,” says Sarah Scott, Managing Director of Vancouver.

Tasked with overseeing the Thinkingbox’s portfolio of clients out of the Vancouver office, Culic plans to bolster the output of current clients and consistently onboard new brands - both national and international - through the agency’s lens of craft & curiosity. Dan will offer executive leadership to all clients, focusing on delivering excellence and strong business results. Culic plans to continue with Thinkingbox’s strategic partnerships but aims to drive their business forward even further, ensuring clients' short and long-term goals are met.

Compiled by Emma Whiten, Editor of Marketing News Canada