Cinco Becomes the Experiential Agency of Nespresso Canada

Source: Nespresso Canada

Nespresso Canada is proud to announce Cinco as its new event partner. Following a tender process launched last August, the agency was selected as the strategic partner for Nespresso's experiential environment in Canada. Cinco's mandate will be to support the world-renowned brand in its field strategy through an innovative, immersive and impactful approach, but above all, adapted to today's realities. Offering a memorable experience to its consumers is at the heart of Nespresso's DNA, which was recently recognized in Léger's WOW study as one of the best in-store experiences in Ontario and Quebec and one of the best online shopping models in Canada!

"We would like to congratulate Cinco for standing out with its creativity and quick understanding of the Nespresso brand and vision. Cinco has also demonstrated its ability to identify and respond to strategic stakes specific to our organization, in a context where we must continually reinvent the ways in which we connect with our audiences," said Julie Pomerleau, Marketing and Corporate Communications Vice President at Nespresso Canada. "We are confident that they will share their vision to help us continually reinvent the experience of our consumers, both in the digital and on-the-ground ecosystems," she adds.
"For the past 30 years, Nespresso has been committed to offering both high quality coffee, but also expanding its societal and environmental role to secure its sustainability and longevity. In our opinion, very few companies manage to balance the economic, environmental and social impact of their activities and it is this distinction that attracted us to the opportunity to partner with Nespresso," said Gabi Salabi, Chief Commercial Officer at Cinco. "Cinco is proud to have been chosen as the experiential agency of record to help Nespresso Canada achieve its objectives, in perfect correlation with their passion to innovate and their ambition to create coffee with a positive impact," adds Gabi Salabi.

A natural collaboration

Like many national and international brands, events and associations, Nespresso Canada is pleased to consider Cinco as a trusted partner in the creation of virtual and immersive experiences. The company was attracted by the CincoLab, the agency's core area of expertise well represented by its R&D unit, as well as by the most recent xSpace innovation. CincoLab, an innovation engine and laboratory for innovative experiences, will support Nespresso Canada in the creation of hybrid experiences, adapted to a changing world. This collaboration reinforces Cinco's mission to support iconic companies and brands in creating meaningful engagements and impacting their consumers and communities in a hybrid, real and virtual world.

As an agency, Cinco creates innovative customer connections and original brand content across physical and digital platforms. Cinco is an expert in its field with established experience in sponsorship, digital, experiential, and retail. The experiential agency develops strategies and programs to help companies navigate the real and digital worlds by connecting them with their target audience with the ultimate goal of achieving greater brand visibility and increasing sales.

About Nestlé Nespresso SA: Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.