Will Yang - Live from the SocialEast Vault

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern content creation really looks like.

Will breaks down his approach to “pocket production” and explains why your smartphone may be the most powerful marketing tool you already own. From simple three-shot storytelling techniques to why audio clarity matters more than cinematic visuals, he shares practical ways brands of any size can start creating authentic, story-driven content that performs on platforms like TikTok and Instagram Reels.'

The conversation also explores why polished ads often underperform on social, how Gen Z consumes content differently, and why showing up imperfectly is better than not showing up at all.

A reminder that great marketing is not about better gear. It is about better stories.

Tickets to SocialEast 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Will on LinkedIn, and learn more about Differo at differo.ca,

Follow guest host Odum Idika on LinkedIn and listen to his podcast Unconventional Mindset.

Thanks to our Editors and Producers at Atlantic Live Stream.

This episode was recorded live at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, Atlantic Canada’s largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking.

SocialEast is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.