Lana Rogers - Live from the SocialNext: toronto Vault

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.

Lana breaks down how the media landscape is shifting in real time, and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.

If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

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Follow Lana on LinkedIn and learn more about Gentle Lion Communications.

Follow host Maddie Alvarez on LinkedIn

This episode was recorded live at The Carlu during SocialNext: Toronto 2025 — a premier marketing event bringing together Canada’s leading brands, agencies, and creators.

SocialNext: Toronto is part of Canada’s largest community-driven marketing conference series, featuring expert speakers, actionable insights, and networking opportunities designed to spark innovation and collaboration in the marketing industry. Each year, SocialNext showcases the ideas, strategies, and people shaping the future of digital marketing across the country.