Neil Patel - Live from the SocialWest Vault

Recorded live at SocialWest 2025 at the Calgary TELUS Convention Centre, this episode features a conversation with Neil Patel, New York Times bestselling author and co-founder of NP Digital, hosted by Meredith McKeough.

Neil unpacks how search has shifted in 2025 from traditional Google-first SEO to what he calls “search everywhere optimization,” where brands need to show up across platforms and AI tools alike. He shares practical advice on staying visible today, why content needs to be more conversational, and what marketers should prioritize as the landscape keeps changing.

They also touch on how NP Digital expanded by listening closely to customer needs, what Neil is betting on next in an AI-first world, and wrap with a quick set of rapid-fire questions, including his favourite thing about Canada and what’s still on his travel bucket list.

Tickets to SocialWest 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Neil on Instagram and LinkedIn, and explore how NP Digital can support your business at npdigital.com.

Follow host Meredith McKeough on LinkedIn.

This episode was recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, bringing together over 900 professionals for three days of actionable insights, expert speakers, and high-value networking.

SocialWest is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.