Your 2022 Digital Strategy Starts Now

Like many of you, we just emerged from our quarterly business review for Q2 of 2021, which means that our eyes are now firmly planted on what's to come. Our review of similar sessions in the past have made two things crystal clear: We can't control the future, but we can prepare ourselves for it.

That's true not only for our business, but for every industry and organization that we're fortunate to work with. We think that we know what's going to happen with travel for the rest of the year, or how retail behaviours are going to shift in the post-pandemic world. We're fairly certain that as 5G networks proliferate, and online transactions continue to become more user friendly that the online economy is going to grow outside of major cities and into less tech-enabled communities.

However, no one could have predicted that a global pandemic would have caused a massive spike in food delivery and content streaming, or that somehow the construction and real estate markets would thrive while commercial leases took a nosedive.

What's become obvious is that the brands that are entirely focused on spotting trends are like a cat trying to catch a laser pointer - it's fun to watch, and it gets a lot of attention on the internet, but it's never going to end well.

When we look at the brands that were able to not just survive, but push past their their competitors through what was perhaps the most abrupt shift in consumer behaviour of all time, their strategies were all about how they provide value to their communities. That value is often enabled, or even accelerated by technology and innovation, but the core of it is simple and human.

3 Digital Strategy Questions To Ask:

As we look forward to 2022 we're all asking ourselves how we can provide more value, so rather than trying to predict the next industry trend, the best place to start is by answering the following three questions:

1. What problem do we solve for people?
2. Who are those people?
3. What's missing?

Only when we can truly, with 100% conviction, answer those questions, then the work of becoming Digital from the Inside Out can begin, because then we'll understand not just what we're up to, but why we're doing it.

Written by Conner Galway, Junction Consulting