Widex’s Never Miss a Beat Campaign Features Radio Broadcaster Alan Cross

Widex, a prominent hearing aid manufacturer, announced today the launch of "Never Miss a Beat," a month-long hearing health awareness campaign in Ontario, featuring Alan Cross, Canadian radio broadcaster and Widex Sound Ambassador.

The initiative aims to empower Canadians to reflect on the impact of hearing loss on their quality of life and take steps towards improved hearing.

Partnering with Curiouscast Canada, a podcast division of Corus Entertainment, "Never Miss a Beat" will include custom content featured on Alan Cross’ Ongoing History of New Music" show and other programs across the Curiouscast network.

Ongoing History of New Music is Canada's longest-running music history documentary radio show, broadcasted on multiple radio stations nationwide.

The campaign will also leverage PR and digital ads for promotion.

Brian Beatty, General Manager of Widex Canada, said via press release that “Never Miss a Beat” calls on Canadians to own their hearing health and reflect on the sounds that make life special, from music to live performances and everyday sound.

“Our message is simple: never miss every beat that life has to offer,” Beatty said.

The press release said that research has revealed that 60 per cent of Canadians aged 19 and older experience some form of hearing health issues, such as audiometrically measured hearing loss, tinnitus, or both. However, only a small percentage of individuals seek professional advice or opt for hearing aids due to various reasons, including misconceptions about hearing aid technology and concerns about social stigma.

Alan Cross, who became a Widex Sound Ambassador in 2022, expressed his excitement about the campaign via the release.

"I’m excited about Never Miss a Beat because of the potential of empowering people to actively reclaim their hearing and to be more present in the world,” Cross said.

“Our collaboration will not only promote the benefits of better hearing but also make a connection with a broad community of music lovers and audiophiles who appreciate premium sound like I do."

Individuals are encouraged to join the conversation on social media using the hashtag #NeverMissABeat.

Written by Sydney Vardja, Editor of Marketing News Canada