Unbounce Moves Beyond Landing Pages to Launch The First Conversion Intelligence Platform

Credit: UnBounce

Unbounce, the global leader in landing page software, is expanding its offering beyond landing pages with the launch of the first Conversion Intelligence Platform. The platform uniquely pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint and is composed of a suite of solutions built to support small and midsize businesses (SMBs) including:

• Smart Builder is an AI-powered landing page builder allowing marketers to build on-brand landing pages designed to convert based on your campaign goals
• Smart Trafficis a self-driving conversion optimization tool that connections your visitors with their best-fit landing pages, increasing conversion by an average of 30% with the flip of a switch
• Smart Copy is a newly launched AI-copywriting assistant that writes, remixes and expands copy in a snap - personalized to meet audience and brand needs

Credit: UnBounce

In today’s marketing landscape it’s easy to get lost in the shuffle. The pandemic has brought a massive wave of online competition and it’s getting harder and harder for SMBs to compete with larger organizations that have bigger budgets and dedicated marketing teams. Small business owners are already wearing multiple hats, strapped for time and have limited ad resources to reach the right audiences. Research has shown that 47% of small business owners run marketing entirely on their own, and almost half of them spend less than two hours a week on marketing efforts -no doubt leading to lost leads and revenue.

Tamara Grominsky, Unbounce’s Chief Strategy Officer shared that “Since opening our doors more than 10 years ago as an innovator in landing page software, Unbounce has existed to help small businesses grow smarter by making access to essential digital marketing tools easy. However, today, we’re seeing small businesses falling behind while large enterprises with big budgets are dominating the competitive landscape. Conversion Intelligence allows marketers, with limited budgets and teams, to pair their own expertise with data-powered AI insights to create and optimize the highest-converting campaigns possible. It’s simple: Marketers who aren’t embracing this new approach are going to be left behind.”

Under Unbounce’s new Conversion Intelligence Platform, SMBs now have access to the AI marketing capabilities typically saved for larger corporations. By leveraging these solutions, solopreneurs and marketers alike can use conversion intelligence to pair their know-how with machine learning to effortlessly create relevance, improve conversion rates, and better understand where to spend their time for optimal impact.

“For many SMB marketers, taking on marketing efforts while trying to grow the business on limited budgets is a daunting and seemingly impossible task,” said Jonathan Naccache, founder of Webistry. “The changing digital landscape means that one-size-fits-all and traditional marketing no longer yield results and small businesses like myself need to create meaningful marketing experiences that drive conversions to survive. With Unbounce, we‘ve been able to grow our customers, better understand and reach their target audience and keep pace with the changing digital landscape.”

Credit: UnBounce

This latest innovation from Unbounce is a crucial part of the company’s continued purpose to help small businesses grow smarter. With Unbounce as a core part of their marketing team, SMBs have the solutions to better compete against their larger competitors and level up business growth. It’s time to balance the scales with a new era of marketing where marketers can increase success without a new budget, improve conversion rates and increase the confidence needed to grow their businesses to rely on designers and copywriters for their campaigns.

To learn more about conversion intelligence, visit https://unbounce.com/conversion-intelligence/.

Written by Tiffani Lee, PR and Communications at Unbounce.