SNMA Summer School: Free Weekly Marketing Webinars from SocialNext

This summer, the SocialNext Marketing Alliance (SNMA)is turning up the heat on free professional development. Whether you're soaking up sun or soaking up strategy, SNMA Summer School brings together a standout lineup of free weekly webinars designed to sharpen your skills, spark fresh thinking, and connect you with brilliant marketers across Canada.

From synthetic data to brand voice, student micro-internships to campaign tracking, these bite-sized sessions (just 30–45 minutes) deliver real-world tactics and fresh perspectives, all from inside the SNMA community space.

Here’s what’s coming up:

July 16 — Going Deeper on Population Simulators

Time: 10:00 AM – 10:45 AM MDT
Presented by: Ray Kong, CMO of Arima

Back by popular demand, this session builds on the SocialWest presentation that wowed attendees with a synthetic population walkthrough. Learn how hyper-local data is transforming how marketers identify audiences, build smarter campaigns, and simulate results—without relying on traditional datasets. Real use cases from across Canada included.

→ Join the session

July 23 — Your Content’s Off… Here’s Why (And How to Fix It)

Time: 10:00 AM – 10:30 AM MDT
Presented by: Shannon Emmerson, Author, Content Strategist, CEO & Founder of Forge & Spark

Has your content started to feel too polished… but less real? Shannon shares how to spot content that’s lost its voice—and how to bring it back. With a mini "authenticity audit" and practical tips, this session helps marketers re-align content with purpose, personality, and audience expectations.

→ RSVP

July 30 — Igniting Marketing Magic: How Micro-Internships Power Innovation and Results

Time: 10:00 AM – 10:30 AM MDT
Presented by: Sarah Blackmore, VP of Operations and Head of People & Culture of Riipen

Discover how micro-internships can supercharge your campaigns with student-led support. Sarah breaks down how these short, funded engagements bring in fresh thinking while giving aspiring marketers valuable real-world experience.

→ RSVP

August 6 — Branding & Storytelling

Time: 10:00 AM – 10:30 AM MDT
Presented by: Will Yang, Founder & CEO of Differo

From brand identity to TikTok storytelling, this session is packed with actionable tips to make your messaging stand out. Will shares strategies from high-impact campaigns that prove you don’t need a big budget to make a big impression.

→ RSVP

August 13 — Bad Data Is Worse Than No Data: Common Tracking Mistakes That Quietly Kill Sales

Time: 10:00 AM – 10:30 AM MDT
Presented by: Ally Anderson, Data-Backed Marketing Strategist and Founder of Akari Digital

Is your data leading you astray? This webinar highlights hidden tracking errors, bad analytics setups, and how to fix your funnel before your next campaign. Perfect for marketers who want real results, not just pretty dashboards.

→ RSVP

August 20 — The Undying Importance of Understanding the Customer Journey

Time: 10:00 AM – 10:30 AM MDT
Presented by: Talitha McCloskey, Program Lead at Growclass
To create marketing that truly connects, you need to understand the people behind the data. Talitha will unpack the evolving customer journey with data-driven perspectives, real-world examples, and practical tools to help you build more genuine, lasting relationships and craft smarter, more human strategies.

→ RSVP

August 27 — Think Outside the Box This Holiday Season with Pinterest

Time: 10:00 AM – 10:30 AM MDT
Description: Speaker and details coming soon

→ RSVP coming soon

Learn. Connect. Grow.

The SNMA Summer School series is hosted live in our SNMA community space on Circle. These sessions are free for all members of the SocialNext Marketing Alliance—so grab your seat, bring your coffee, and come learn something new every week.

Not a member yet? Join the community and unlock a season of growth, insight, and collaboration.