PR Fresh Hits October 6, 2021

Garage Announces New & First Unisex Apparel Line

Garage has launched its first-ever capsule of unisex apparel showing us the brand is championing the values of a diverse community.

The collection includes basics and original pieces with earthy tones and fleece as the cooler season rolls in and was inspired by functionality and comfort. The “GARAGE FOR ALL” line of clothing’s official campaign includes male and female casts modelling the clothes while expressing what it means for them to be judged for what they wear.

Garage continues to advance its message of radical self-acceptance and self-love by showing various styles of clothing that can be worn by any fluid identity. As consumers demand more ways of expressing their own identity, we predict more brands will roll out unisex offerings.

Wendy’s Canada Releases “The Wendy’s Phone”

Wendy’s Canada launched its new, limited edition “Wendy’s Phone” to complement the release of its new and improved mobile app. Only 20 lucky individuals won the Wendy’s Phone via contest.

This exclusive phone is specially designed with a unique OS skin and a new digital assistant. The mobile device has a frontal and back facing camera, GPS navigation system with a great battery life. Say a simple “Hey, Wendy” and she will assist with directions, setting an alarm and even share a couple of jokes. All is required to set up for this phone is a sim card and an active wireless plan.

The updated Wendy’s mobile app offers new features to make your ordering process more convenient. Here are what the updates include:

• Mobile Order + Pay
• Frequently updated offers delivered straight to the app
• Never forget a gift card again. Just load it, use it, and check your balance at any time
• Check out nutrition facts for all your Wendy's favourites
• Load funds and pay for your meal

This is a great example of creating talkability around a mobile app update that would have otherwise been considered an ad.

Strongest Families Institute and Bell Let's Talk launch a mobile app to enhance access to mental health programs

To address the increasing demand for mental health services due to the COVID-19 pandemic, Bell Let’s Talk and Strongest Families Institute (SFI) announced the launch of a mobile app to make mental health programs more accessible - especially for people in rural and remote communities, and Canadian military families living abroad. The initiative promises to provide support quickly no matter where people are.

SFI expects to expand the services to reach 13,000 more people in the next year, providing families, adults, and youth with quick access to skill-based information, motivational support, and skill tips to help them manage issues impacting their mental health and well-being.

In 2020, Bell announced a $5 million increase in Bell Let's Talk funding in response to COVID-19 with immediate support for 5 organizations delivering urgent mental health support on the front lines of Canadian communities, including a $600,000 donation to Strongest Families Institute, building on an earlier $250,000 donation to SFI to support the organization's response to the COVID-19 crisis.

The Strongest Families Institute app is available in the Apple and Google app stores.

Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co