Pinterest Summer 2024 Trends Report: A Look Into the Hottest Fashion, Beauty, Food and Home Decor Searches

Written By: Sydney Stanback, Pinterest’s Global Trends and Insights Lead

As the summer of 2024 unfolds, Pinterest takes centre stage as the go-to destination for people looking to express themselves boldly across fashion, beauty, home decor and culinary explorations.

With over 40% of Pinterest users being Gen Z, their impact on the trends is undeniable. Gen Z leverages Pinterest not just for discovery but also for creation and shopping, shaping trends along the way. For brands and advertisers seeking to engage this influential audience, here's a round-up of the top insights from the Pinterest Summer 2024 Trends Report.

1. Maximalist summer fashion
   As anticipated in the “Make it Big” trend from the Pinterest Predicts 2024 Report, this summer is about the bold fashion trends that allow people to express their unique personalities and individuality. For Gen Z, this is reflected across all styles, from casual to corporate wear.From the rise of looks like "tomboy femme" (+3900%) to "corporate chic" (+950%), it's the season for breaking free from conventional norms and embracing one's distinct style.
2. Y2K and 90s beauty
   Nostalgia remains a strong trend among Gen Z, as they fondly recall beauty trends from yesteryears. This is evident from a huge surge in searches for “90s makeup look” (+270%) and “2000s makeup” (+580%). However, they're not simply stuck in the past. People on Pinterest are putting a contemporary spin on these trends, as seen in searches like “2000s chunky highlights” (+920%) and “sultry makeup looks” (+5400%).
3. Dopamine home decor
   Say goodbye to bland and generic beige interiors as people on Pinterest reimagine their spaces with colour, comfort and character. Pinterest users are searching for “dopamine decor” (+280%), showcasing a trend toward vibrant and personalized home environments.This also includes searches like “grandma core bedroom” (+2605%) and “vintage eclectic home” (+1418%), which are inspired by the warmth and sophistication of classic Nancy Meyers' aesthetics.
4. Elegant tea parties and dazzling dinner soirées
   Warm weather calls for summer entertaining and social gatherings, and this year, people are eager to host tea parties and dinner parties. With trending shows like Bridgerton, searches for “high tea food ideas” (+177%) are up, while interest in themed ideas such as “fairy dinner party” (+150%) has also risen.
5. Creative twists on summer foods
   This summer, people will embrace their inner chefs and are turning to Pinterest for inspiration, with searches for “fun things to cook” (+1060%) skyrocketing. This summer, they’re getting creative with healthy ingredients like avocados and sourdough. Instead of going for traditional recipes, they’re making meals like “avocado bread” (+360%) and “chocolate sourdough” (+270%).

Whether you’re looking for some kitchen inspo or your next killer fit, Pinterest helps users stay ahead of the curve this summer with the hottest seasonal trends. With ample inspiration to draw from, users can curate personalized boards to match their manifestation dreams and fuel creativity all season long.