The 2025 Pinterest Predicts Trend Report: Now Live!

Written by: Sydney Stanback, Global Trends and Insights Lead at Pinterest

The 2025 Pinterest Predicts Trend Report is here and it’s the most forward-looking and insightful glimpse into the future for marketers and advertisers. While most people are reflecting on the year that was, Pinterest is already in 2025. With over half a billion coming to Pinterest each month to search and shop for the next big thing, it gives us insight into what’s next. By analyzing year-over-year growth in search terms, Pinterest identifies the fast-rising patterns and curates findings into the future-looking report.

This year, we’ve identified 20 bold trends and they’re full of expression and maximalism. You heard it here first, 2025 is about making a statement. While 65% of the 2025 trends are driven by Gen Z, the trends span generations. The full report can be found here. Below are a few of our favourites.

FASHION

Fisherman Aesthetic: Gen Z and Gen X are riding the wave of a new laid-back maritime attitude with cable-knit sweaters, striped tops, and sardine tattoos. Yes, it’s true: Searches are soaring for sardine tattoos. Everything’s fishy here.

FOOD & BEVERAGE

Rebel Floats: The fizz is the rizz. Old-school soda pop will get a radical makeover as Gen Z and Millennials increasingly search for terms like “cream soda aesthetic,” “soda drinks recipes” and “homemade soda.” Cool in 2025: Creating and consuming carbonated concoctions of all kinds and colors.

HOME

Mix & Maximalist: For 2025 decor, more is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!

TRAVEL

Peak Travel: Cities peaked in 2024. Out-of-the-way mountainous venues will be the go-to travel destinations in 2025 as Gen Z and Gen X seek treetop views and fresh, thin air. Gear up for your next ele-vacation.

BEAUTY

Aura Beauty: 2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.

CELEBRATIONS

Rococo Revival: Weddings and parties will be vibing Marie Antoinette, the Rococo Queen who flashed both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.