Online Branding Tips for Small Business Owners

With the uncertainty of the past year weighing heavily on small businesses, many had to find alternative ways to keep their business open and connect with customers. According to GoDaddy’s Global Entrepreneurship Survey, only 60% of small businesses use a website to market themselves. This means almost half of small business owners are missing out on the benefits that having an online presence provides.

Yet, building a business online with GoDaddy Websites + Marketing offers small business owners an opportunity to build their brand and get seen by more people around the country and around the world.

Here are some ways to help your small business shine online:

Start with a .ca domain

A .ca domain helps Canadians easily identify and find a local small business online. A survey conducted by the Strategic Counsel in 2019 found that 83% of Canadians prefer shopping on a website with a .ca domain name. GoDaddy Canada’s recent survey also found that shopping local is top of mind right now with 88% of business owners vowing to support local entrepreneurs going forward. Entrepreneurs can currently get started with a .ca domain for just $0.99 (for the first year when you purchase a two-year term)! In the long run, your domain will cost you a fraction of what you pay for your daily latte. This is an investment that’s totally worth it!

Implement professional visuals

With the new content design app Over by GoDaddy, now integrated into Websites + Marketing, entrepreneurs and small business owners can easily create impactful visuals right inside of the tool. Access to a library of curated, professionally designed photo and video templates can be customized to create professional ads, branded content and logos in minutes. Businesses now can easily create stunning stories themselves, without the services of a professional designer! Content can then be leveraged on social platforms, websites and email marketing campaigns.

Step up your digital marketing with one tool

Digital marketing can deliver incredible results at a fraction of the price of traditional marketing. With the GoDaddy Digital Marketing Suite, everything you need is in one place – built-in search engine optimization (SEO), paid search, email marketing, social media marketing and business listings. Between increasing your website traffic with GoDaddy SEO, engaging customers with email marketing and getting your business on the map with Google My Business integrations, small businesses can be found anywhere online.

Visit GoDaddy to learn how you can enhance your online brand today! GoDaddy is currently offering free marketing tools to help small business owners take their online presence to the next level.

Written by Anne De Aragon - Vice President and Country Manager, GoDaddy Canada