Effie Awards Canada Announces 2022 Finalists

The ICA’s Effie Awards Canada today announced the 36 campaigns that are its 2022 finalists.

Rethink topped the agency performance with 14 finalist listings:

1. Rethink – 14
2. Cossette – 8
3. Camp Jefferson – 7
4. McCann – 6
5. Zulu Alpha Kilo – 5

Thanks to the combined performance of Cossette and Camp Jefferson, Plus Company topped the Holding Company table:

1. Plus Company – 15
2. IPG – 8
3. WPP – 5
4. MDC – 3
5. Omnicom – 2

Overall holding companies listed 34 finalists with independents ranking up 31. On the client side, Molson Coors notched up 7 finalists with PPAQ (Érable du Québec), SickKids Foundation and White Ribbon behind them with 4 each.

“Work that works should be the only topic of discussion when clients look at the economic troubles ahead. Budget cutting is not the answer. Maintaining and increasing share of voice will sort business success stories from those who will struggle for the long term.” said Scott Knox, President & CEO of the Institute of Canadian Agencies (ICA). “Many of the cases in the Effie Awards Canada underline the need for business focussed creativity and to eradicate the notion that marketing is simply a cost.”

The Bronze, Silver and Gold winners will be announced on the ICA’s website and, 2022 partner, LinkedIn each Thursday over the coming weeks, culminating in the invite only, Canadian Creative Effectiveness Summit on October 27.

A full list of finalists can be found here - https://theica.ca/effie-2022-finalists

Further Effie Awards Canada information is here - https://theica.ca/effie

About the Institute of Canadian Agencies (ICA): The ICA is the community of Canadian agencies embracing purpose, responsibility, and sustainability in growing stronger as people and businesses. Founded in 1905, the ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research, and training. Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.