Monday Marketing News: Twitter Blue, Bulldog Wins, and more!

Today we feature a round up of some big events and recent industry happenings.

• Twitter Blue comes to Canada
• Matte PR Wins Gold at the Bulldog Awards
• Tug Appoints a new Head of Biddable Media

Read more below!

Introducing Twitter Blue!

Twitter has officially announced that Canada and Australia will be the first two countries to debut the new Twitter Blue subscription service!

Announced through a website blog post, Twitter is breaking free of its old ways and diverging into a new paid subscription service. This service is meant to add enhanced and complementary features to the already existing Twitter experience for those who want it.

It will retail for $3.49 Canadian / month and feature the following enhancements:

• Bookmark Folders
• Undo Tweet
• Reader Mode

Read the full breakdown of the Twitter Blue service on Twitter’s most recent blog post.

Matte PR Wins Gold at the Bulldog Awards

Matte PR is pleased to announce it has won gold in the best beauty, fashion or lifestyle campaign category at the 2021 Bulldog Awards for its work with nixit.

The Bulldog Awards recognize the best and brightest in corporate communications and public relations. They are the only PR awards program journalists exclusively judge. The award-winning campaign launched nixit in the Canadian market with a strategic media and influencer relations campaign. As a result, media coverage and influencer content made sure conversations heavily flowed with talk about nixit.

This campaign positioned nixit as the period product of 2020. By building genuine relationships with influencers and journalists, Matte PR exceeded its proposed KPIs, collectively garnering over 150 million impressions from traditional and social media.

Tug Appoints Schekina Israel as Head of Biddable Media

Tug, a digital performance marketing leader with offices in Toronto, London, Berlin, and Sydney, has appointed industry trendsetter Schekina Israel as Head of Biddable Media effective immediately. In her role, Israel will oversee the Paid Media team and a portfolio of blue chip clients in Tug's Toronto office. A key aspect of her role will be to lead channel expansion into digital advertising platforms like Amazon DSP.

As a digital marketing professional with nearly a decade of experience, Israel has a strong passion for using data, AdTech platforms and AI to reach and convert audiences.