Marketing News Roundup: January 26, 2023

Today we feature a round-up of some big events and recent industry happenings.

• Humber Launches 'BRING IT' - a New Enrollment Campaign
• Art Walk launches at two Toronto locations
• Reddit Expands Senior Leadership Team
• GoDaddy Shows New Data for Canadian Businesses
• CLIF and Nature Canada’s One-of-a-Kind Outdoor Day Camp

Humber Launches 'BRING IT' - a New Enrollment Campaign

Canandian college, Humber College has unveiled its new student enrollment campaign titled 'BRING IT.'

BRING IT is a recruitment campaign in collaboration with award-winning and multidisciplinary local artist Ben Johnston who created the typography and artwork for the campaign. Creative elements highlight Humber and the college’s diverse community, programs and spaces.

Unlike other college and university enrollment campaigns, Humber is stepping away from a traditional advertising strategy by adopting a bolder campaign to connect with students in a show-stopping visual you can't miss on and off campus.

BRING IT graphics and messaging is aimed at prospective students, encouraging them to bring their talent, passion, drive and all that makes them unique to Humber. In turn, Humber will bring its best in providing a high-quality and engaging college and campus experience.

Art Walk launches at two Toronto locations

Art Walk at Commerce Court. Photo credit: Nick Wons

Toronto's newest indoor public art installations Art Walk at Commerce Court (King and Bay St.) and Southcore Financial Centre(18 York St. and 120 Bremner Blvd.) feature vibrant, colourful works to inspire and boost moods during the winter months.

QuadReal Property Group commissioned four Canadian female artists to create bright, uplifting pieces for display in the public spaces within the two downtown Toronto buildings for its Art Walk initiative.

Commerce Court features six large-scale murals by Toronto artists Samara Shuter and Jessica Gorlicky and New Brunswick's Alexandrya Eaton. The popular Melinda corridor, which leads to the King Subway station and food court, has been transformed with the colourful artworks that celebrate aspects of Urban Life.

At Southcore Financial Centre, Toronto's Hello Kristen brings energy to the second-floor PATH, connecting 18 York St. and 120 Bremner Blvd., with her vibrant patterned murals which are wrapped around the large pillars to provide an immersive experience.

REDDIT EXPANDS SENIOR LEADERSHIP TEAM

Reddit extends congratulations to Harold Klaje, Reddit’s first-ever Chief Revenue Officer, as well as Neal Hubman, who joins the executive team as Vice President of Global Client Solutions. Reddit also announced the arrival of two new Snoos: please join us in welcoming Ori Schnaps, who joins Reddit from Facebook as VP of Engineering Core Product, and Milana McCullagh, joining from Coinbase as VP of Legal.

Reflecting the steady growth and client success Reddit has built amidst an ever-evolving ads industry, the company is up-levelling its Sales Team leadership, expanding Harold Klaje’s role to the C-Suite and Neal Hubman’s presence into the executive team. Their expertise and industry knowledge will continue to grow Reddit’s Ads business and our offering for advertisers around the world.

“It’s really something to look back at the growth of Reddit’s ads business in the last three years. We’ve gone from a place for advertisers to test and learn to true full funnel, strategic partners and are now at a point where we’re onboarding new advertisers every day,” said Reddit’s new CRO, Harold Klaje. “It’s been an absolute career highlight to grow and oversee Reddit’s Sales organization in a period of such transformation and growth, and I'm privileged to continue to do so via this new position that speaks volumes to the team’s success and future potential.”

GODADDY SHOWS NEW DATA FOR CANADIAN BUSINESSES

There was a 39% year-over-year increase overall in active Canadian businesses and websites in 2022, according to new data from GoDaddy.

As 2023 begins, aspiring entrepreneurs might be wondering what would be the best time to launch a new business. GoDaddy customer data suggests that March shows a consistent spike in terms of new businesses launched month-over-month, with a 29% spike in 2021 and 36% in 2022.

Some other GoDaddy customer data highlights:

• Ontario (42%) opened the most GoDaddy ecommerce stores, followed by Quebec (20%)
• Ontario and Quebec seem to follow a seasonality with major spikes in new online stores between February and March, and October
• Top 5 provinces with highest sales per capita and new domain registrations per capita are British Columbia, Ontario, Alberta and the Northwest Territories and Yukon

CLIF AND NATURE CANADA’S ONE-OF-A-KIND OUTDOOR DAY CAMP

In partnership with Nature Canada’s NatureHood program, CLIF hosted a contest asking children across Canada to draw what their dream day in nature looks like. Three families in the Greater Toronto Area (GTA), were selected to bring their perfect adventure to life at an outdoor day camp with various activities such as fire building, hiking and birdwatching.

The goal of this day camp is to support NatureHood’s focus on connecting youth from diverse backgrounds with nearby nature by reducing barriers to participation by marginalized communities. Along with the creation of CLIF DAY CAMP, CLIF donated $50,000 USD to support the program’s initiatives which include education, youth programs, and research into barriers faced by marginalized and racialized youth.

From the brands Instagram:

Many of us take playing in the outdoors for granted, but research shows that poor and racialized communities are 38% more likely to experience barriers in access to play. Transportation, the proper gear or simply the education needed are all obstacles people face wanting to experience the great outdoors

That’s why we partnered with @naturecanada_ to help Canadian families enjoy the country’s wilderness by putting together the first-ever Clif Day Camp: An all-expense paid day dedicated to outfitting them with everything they need to explore the wonders of Canada, regardless of season.

View the highlight on the CLIF Instagram page!

Compiled by Emma Whiten, Editor of Marketing News Canada