The 2022 Canadian Young Lions Competition Winners

The Globe and Mail, Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity, is pleased to announce the winning teams for the 2022 Canadian Young Lions Competition in all five categories: Digital, Film, Print, Media and Marketers.

Over the weekend of February 26 to February 28, 2022, working in teams of two, 448 entrants received a brief from a non-profit charity and had to complete the challenge for their respective category within a 24- or 48-hour time period.

The Competition jury chairs select the non-profit charity and the chosen charity selected this year was Youth Mental Health Canada (YMHC), a community-based, youth-led, non-profit-based organization in Hamilton, Ontario. They support a proactive and hands-on approach to addressing the issues of mental health for Canadian youth. Their focus is on youth, family, and community engagement for mental health education, support, advocacy, and change.

Competition submission entries were judged by an esteemed panel of industry leaders, led by returning jury chairs Mary Maddever, EVP, Editorial Director, Brunico (Digital, Film, Print), Cathy Collier, CEO, OMD Canada (Media) and Susan Irving, CMO, Kruger Products L.P. (Marketers).

The medal winners for the 2022 Canadian Young Lions Competitions are:

DIGITAL

• Gold – Benefits that Benefit Others
  • Reena Feldman, Copywriter, FCB Canada
  • Erika Jee, Art Director, FCB Canada
• Silver – Rate this Call
  • Geneviève Jetté, Copywriter, lg2
  • Tyran Trieu, Art Director, lg2
• Bronze – Unlock Me
  • Kennedy Choi, Art Director, Rethink
  • Jenai Kershaw, Copywriter, Rethink

FILM

• Gold – The Audition
  • Félix-Antoine Belleville, Copywriter, lg2
  • Zacharie Turgeon, Freelance Director, lg2
• Silver – Unfinished Stories
  • Maxine Hood, Assistant Editor, Sid Lee
  • Mac Thomson, Assistant Editor, Sid Lee
• Bronze – Jenny's Life
  • Émile Lavoie, Director / Conceptor, Colossale
  • Camille Mongeau, Freelance, Conceptor and Copywriter

PRINT

• Gold – The Offline Network
  • Caroline Sierra-Bornais, Senior Art Director, Grey Canada
  • Shirley Yushkov, Senior Copywriter, Grey Canada
• Silver – 6 Feet Closer
  • Charles Caboche, Art Director, TAXI
  • Amy Flores, Art Director, TAXI
• Bronze – Mental Health Facts
  • Emma Laberge, Art Director, Rethink
  • Laurent H. Tremblay, Copywriter, Rethink

MEDIA

• Gold – Mental Engine Check
  • Tristan Bonnot-Parent, Data Analyst Assistant, Cossette Media
  • Anastasiya Matuk, Media Design Assistant, Cossette Media
• Silver – Bridging the gap
  • Eileen Bui, Assistant Digital Strategist, OMD
  • Camilo Trujillo Sanchez, Digital Supervisor, OMD
• Bronze – Mental Art
  • André-Félix Barriault, Digital Supervisor, Omnicom Media Group
  • Alexandra Cloutier, Digital Associate Director, Omnicom Media Group

MARKETERS

• Gold – Gatorade Be Like
  • Omar Elmezaini, Marketing Manager – Mtn Dew & 7up, PepsiCo Beverages Canada
  • Kush Gandhi, Marketing Manager – Miss Vickie’s, Smartfood, Sun Chips, PepsiCo Foods Canada
• Silver – McDonald's Happier Meal
  • Matt Bissonnette, Marketing Analytics Manager, McDonald’s Canada
  • Lily Shui, National Marketing Consultant, McDonald’s Canada
• Bronze – Open One Up with Budweiser
  • Melisa Bayrav, Senior Brand Manager, Corona & Modelo, Labatt/AB Inbev
  • Michelle Skea, Senior Brand Manager, Stella Artois, Labatt Breweries of Canada

To see the winning work please visit https://globeandmailyounglions.ca/winners-2022/

“The Canadian competition is a chance for us to collectively profile our next generation of talent and give them a once-in-a life time experience that will be hugely rewarding, and could change their career forever,” said Andrew Saunders, Chief Revenue Officer, Advertising at The Globe and Mail, “We are fully committed to supporting the marketing and advertising community in Canada and it is important for us to champion innovation and creativity every year. The competition is fierce and it’s exciting to be able to highlight that talent on the global stage for the world to see.”

In addition to being crowned as Canada’s best, Gold-winning teams go on to compete in the virtual Global Young Lions Competition taking place from May 16 - June 7, 2022, where they will compete against some of the most creative teams from all over the world.

As the Competition Sponsor, The Globe and Mail awards a prize per Gold winning team, which includes the registration fees for the virtual Global Young Lions Competition, delegate passes to attend the five-day International Cannes Lions Festival of Creativity from June 20 to 24, 2022, the largest gathering in the creative community, and the cost of flights and accommodation.

To view the profiles of this year’s competition jurors please visit https://globeandmailyounglions.ca/jury/.

For complete eligibility criteria and competition guidelines, refer to the Official Rules and Regulations.

About the 68th Cannes Lions International Festival of Creativity: Cannes Lions International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.

About The Globe and Mail: The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844.