Learn Data & Win Prizes with Lighthouse Labs 21DDC

There are so many reasons why marketers should learn to use data. Start building Python skills while competing for prizes with the 21-Day Data Challenge.

It’s no secret that the Canada-wide digital skills school Lighthouse Labs is passionate about making tech more accessible to a wider swath of people. The ongoing digital revolution presents so many opportunities for people to accelerate in their current careers or change careers entirely. Skills like data analysis and web development have so much potential to push people towards greater, more rigorous success in their professional lives.

What does this mean for marketing professionals? Data skills can open a range of doors for marketers, helping them move up in their careers, handle projects in a more robust way, and engage with their work from a variety of angles. There are so many different applications that data science has to offer marketing. Marketers can use Python to automate repetitive tasks, use machine learning to improve your ROI, and create valuable visualizations out of data.

The problem is that learning a new skill can be difficult. Despite how lucrative it would be to improve your data skills as a marketing pro, it takes time and effort to learn something so complex. Lighthouse Labs wants to help. In the interests of increasing the accessibility of data skills, they’re getting ready to launch the new 21-Day Data Challenge! From February 17th to March 9th, participants will move through short Python data analysis challenges to compete with others for a variety of amazing prizes.

The 21 daily changes will guide participants through a fun and engaging storyline. For 15-30 minutes a day, you’ll help the protagonist, Dot, as they try to adapt to a new off-the-grid lifestyle. After a difficult 2020, Dot decided to move away from the city and start building a new life for themselves in a rural cabin. But life away from metropolitan conveniences is anything but easy. Dot needs you to use entry-level Python data skills to help them adjust to their new environment and find happiness.

Did we mention the prizes? With every challenge you complete, you’ll earn more entries into the prize draws. You’ll get to (1) start learning new skills that’ll improve your abilities as a marketer, (2) gain chances to win sweet prizes, and (3) compete against your friends and enemies for data science success. Seriously, what’s better than that?

Build a Daily Data Habit

Learning a new skill is simply more effective when you make a habit of it. Think about the concept of immersion. It’s well-known that the best way to learn a new language is to immerse yourself in its native environment. There’s no Python-speaking country, but Lighthouse Labs’ 21-Day Data Challenge is the next best thing.

Each challenge will have you devoting 15-30 minutes of your day to learning more about Python and data analysis. Of course, there’s always more to be done, and Lighthouse Labs will have resources that facilitate deeper learning attached to each challenge. Every day will be styled around a basic concept fundamental to Python and data analysis, like data cleaning, Python variables, lists and dictionaries, and more. You’ll come out of the 21 days with a solid foundation from which to keep learning.

Multiple Chances to Win Great Prizes

With everyone mostly being stuck at home, what’s the best way to boost morale and take quarantine in style? No, it’s not by investing in a fleece-lined onesie, but good guess. It’s by winning some great prizes that’ll seriously improve your #stayhome lifestyle!

The 21-Day Data Challenge has scores and scores of prizes up for grabs. We’re not kidding: you have shots to win daily prizes for each of the 21 days, grand prizes at the end of the challenge, and finalist prizes if you complete every single daily challenge. What’s at stakes here? What about cool swag like gift cards, a Nintendo Switch, an iPad, and a Peloton bike package? This is just a taste; there’s a lot more waiting for you.

Compete With and Against Others

You don’t have to go it alone. The 21-Day Data Challenge is seriously more fun with friends. Assemble your marketing comrades and form a team to play together. You’ll even get to pool together your points to go towards special team prizes.

Even if you’re playing alone, you won’t really be stranded and lonesome. You’ll have access to the 21DDC forum, where you can post inquiries, tips, and tricks, or banter with your competitors. Have a bit of a competitive spirit in you? Stay motivated through all 21 days by striving to come out on top.

Ready to become a better marketer by learning data science skills?

Registration is open now!

Nour is a writer and editor with experience in content marketing, copywriting, journalism, and fiction. She lives in Montreal and likes scary movies.