Gustavson School of Business Releases Brand Trust Index Study

Does this brand respect and protect the environment? Does it care about the wellbeing of our society? How about supporting local communities? Is this company really honest? Does it protect my data? Is the brand promise authentic? Does it deliver on its promises? Does the company treat their employees well?

These are some of the questions that Gustavson Brand Trust Index team asked nearly 9,000 Canadians about 400 brands early this year. To find out how consumers ranked leading brands in the seventh iteration of the Brand Trust Index.

Written by Venus Tamturk of Gustavson School of Business.