Gowling WLG Canada Appoints Their First Chief Growth & Marketing Officer

Written By: Jennifer Black - Media Specialist, Gowling WLG

Fatima Israel has been named Gowling WLG Canada’s first Chief Growth & Marketing Officer. As a member of the firm’s Executive Committee, Fatima will lead the firm’s marketing and business development teams in implementing strategies that will drive business growth, strengthen our brand and captivate the hearts, minds and interest of the firm’s people and clients across markets.

Recognized as one of The Globe and Mail's 50 Best Executives in Canada in 2022, Fatima brings 20 years of experience delivering high-impact and purpose-driven growth marketing initiatives across a range of sectors – including energy, telecommunications, technology, health services, life sciences and financial services.

Most recently, Fatima served as the Chief Marketing Officer at EY Canada, where she led a large national team in reimagining the firm's go-to-market strategy, enhancing client experiences and driving market-influenced revenue growth. Prior to her tenure at EY, she held progressively senior marketing leadership roles at TELUS for more than a decade.

“Ambitious, creative and people-focused, Fatima has both the experience and vision to help us ignite our brand and refine the way we engage with our clients and communities,” said Steve McKersie, CEO of Gowling WLG Canada. “As we pursue aggressive growth, elevate our sales culture, and strengthen personal engagements, Fatima will be a vital member of our team.”

Beyond her role, Fatima remains deeply committed to supporting the next generation of marketing and business development professionals. She actively mentors women across the industry, currently serves as an advisory council member for the American Marketing Association and is frequently engaged as a judge in various marketing award programs.

“Delivering a business-to-human approach is key to addressing the evolving needs of our clients,” said Fatima. “As businesses expect more from their professional service providers, I’m excited to step into this new role and collaborate across the firm and our markets to build on our brand promise, align values and purpose, identify bold new ways to accelerate measurable growth and develop impactful strategies to deepen our client relationships.”

About Gowling WLG
With more than 1,500 legal professionals in cities worldwide, we provide our clients with in-depth experience in key global sectors and a suite of legal services at home and abroad. We see the world through our clients’ eyes, and collaborate across countries, offices, service areas and sectors to help them succeed, no matter how challenging the circumstances.