Gene Encourages Marketers to Take a Minute for Their Mental Health

A year like no other. Change isn’t coming – it’s already here! For Gene Executive Creative Director, Julia Morra, that meant challenging the Agency to live its mission this holiday season and help make the world (and ad industry) healthier.

In an already exhaustive industry of never-ending zoom meetings, deadlines and always-on client services, Gene – the leading creative agency for disruptive health brands, set out to create an experience that allowed fellow marketers to take a breath and slowdown in the mania of the season.

Looking to marry its core values with its vision of creating a healthier world – one brand at a time, Gene created a simple yet powerful platform that not only looks to help navigate the stresses of the season, but also amplifies the opportunity to champion health first. Introducing: www.MarketerMeditation.com

Made in partnership with Marc Balaban and Pixel Thoughts – a live meditation experience, Marketer Meditation is a 60-second mindfulness practise that allows participants to write down stressful work thoughts and/or feelings and use the moment to release negativity and reclaim peace of mind.

“This industry can take a toll on our mental health – especially during this time of year,” said Julia Morra, Executive Creative Director of Gene. “So, we wanted to create an experience that invited our peers to unplug, catch their breath and reset the day – even if it’s for a moment. Hopefully, Marketer Meditation can offer a small reprieve from the always-on cycle of our business and put things into perspective.”

Marketer Meditation provides a 60 second guided meditation that asks the individual to write down their worries inside a star-inspired content box, let go and watch it fade away; all the while listening to audio with healing frequencies.

“And for anyone struggling this holiday season, we have incredible resources available to our industry like the National Advertising Benevolent Society,” said Morra. “NABS provides confidential assistance to people in the marketing and communications industry who need help managing personal or professional issues. We’re not alone - help is here for us.”

For more information about NABS and its services, please contact: https://nabs.org

CREDITS:

Agency: Gene
Executive Creative Director: Julia Morra
Art Director: Katlyn Kelava
Copywriter: Lisa Lakreche
Developer: Marc Balaban, Pixel Thoughts
SVP, GM: Michelle Tafler

About Gene: Gene is a health-focused creative agency with deep expertise in consumer health and wellness. We combine emerging trends with evidence to give our clients clear insights into how health is influencing culture.