Marketing News Canada: Tommy Gun's, Engel & Völkers, and more!

Today we feature a round-up of some big events and recent industry happenings.

• Jelly Marketing Develops Nationwide Campaign for Tommy Gun’s'
• NLogic Partners with Revenue Analytics
• Engel & Völkers launches “Live Your Luxury” campaign
• Facebook: An update to privacy-enhancing technologies in ads
• Read more below!

Jelly Marketing Develops Nationwide Campaign for Tommy Gun’s

Just because new trends are always being developed, doesn't mean some old ones shouldn't stay. Tommy Gun’s is a tribute to the 1930’s style Chicago barbershop grooming but with all the modern amenities and styles of today’s hair salons.

They have enlisted the help of marketing agency, Jelly Digital Marketing and PR, to develop a nationwide campaign focused on growing brand awareness.

Jelly is an award-winning Digital Marketing and PR firm providing content creation, digital ads, social media, SEO and public relations services to brands across Canada. Jelly will be developing a creative nationwide campaign to drive brand awareness for Tommy Gun’s.

The Use of Social Media

Platforms such as TikTok and Instagram will be utilized to introduce a new audience to the Tommy Gun’s brand, doing so with a multitude of creative methods. With frequent content and fun promotions, users are sure to be engaged.

Partnerships With Canadian Companies

Tommy Guns is proudly Canadian, and they want to work towards partnering with other great Canadian businesses for the mutual benefit of amplifying each other’s brands. These partnerships will help all brands involved get introduced to new sets of potential customers, all while promoting Canadian business.

Working With Canadian Content Creators

Most social media users have their favourite content creators, and they feel enticed to support brands that their favourite creators promote. With this being said, Tommy Gun’s will be partnering with Canadian creators to gain the attention of their audiences to not only gain the trust from the Creators’ following but also acquire incredible content that can be reshared in the future.

Various Charitable Initiatives

With locations across Canada, it is important to Tommy Gun’s that they support the communities in which their team live and work. That is why a key component of the campaign development will include charitable giving.

NLogic PARTNERS WITH REVENUE ANALYTICS

NLogic , the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada has partnered with Revenue Analytics, a world-class revenue management software provider, to help broadcasters maximize revenue by streamlining the sales process.

NLogic and Revenue Analytics offer some of the most sophisticated media solutions out there, including web-based trading platforms, friendly APIs and next-gen pricing software solutions. In combination, their goal is to empower media sales teams to respond faster with better pricing on every avail – so they can win more deals.
Today’s media sales teams are overwhelmed by administrative work. Current systems don’t always talk to each other forcing them to re-key data into multiple platforms costing them hours of time that could be spent selling. This partnership will put these valuable hours back into the hands of media sales team through increased automation in ad sales transactions.

“We’re delighted to be partnering with Revenue Analytics to bring added intelligence and efficiency to the broadcast industry. We’re excited to be able to combine the revenue management expertise of Revenue Analytics with our industry-leading technology and looking forward to bringing even more innovation to Canada” commented David Phillips, COO NLogic.

“Media organizations have requested this type of software integration for years and we’re thrilled to bring it to life with a partner that is equally dedicated to automating the ad sales process as we are,” adds Zach Cross, President, Revenue Analytics. “Our partnership reflects our joint mission of helping media sales teams optimize their valuable time so they can win more deals.”

Engel & Völkers launches “Live Your Luxury” campaign

Engel & Völkers announced the launch of its Live Your Luxury™ campaign, a multi-channel initiative that delivers a range of fresh print, digital and social media marketing assets to its network of real estate professionals across the Americas. The campaign highlights the simple, yet personal luxuries associated with the idea of “home” by showcasing multiple lifestyle vignettes that capture the small moments that happen within the properties and places associated with Engel & Völkers.

“We’ve always believed that luxury is a fluid concept, one that each individual, client and homeowner defines differently for themselves,” said Katelyn Castellano, senior vice president, marketing, Engel & Völkers Americas. “With ‘Live Your Luxury’ we wanted to shine a spotlight on the little moments that contribute to the feeling of being home and further promote what we believe defines the word luxury — something truly unique and personal. Through this campaign we’ve captured some of the intangible qualities that make a home, “home”, and are thrilled with our network’s adoption already across the Americas and the launch of this campaign globally.”

Every month advisors across the Engel & Völkers Americas network will receive new video, digital, social, advertising and photography creative marketing assets, including but not limited to, video vignettes ideal for digital/social sharing, B-roll footage for inclusion in local projects, adaptations of select videos for use on Stories/Reels, designed still images, digital ads, templates to incorporate localized lifestyle photography, print advertisements of varying sizes, and lifestyle photography owned exclusively by Engel & Völkers. Each month will focus on different types of luxury properties, such as city, ski, lakefront and equestrian.

“Live Your Luxury” is also amplified across several paid channels, further deepening brand awareness among consumers. Digital partnerships include The Wall Street Journal, The Globe and Mail, and a targeted digital and social media campaign with Condé Nast. Additional amplification will also take the form of targeted social media campaigns 

For more information, visit Engel & Völkers Americas on Facebook and Instagram at @evamericas.

Facebook: An update to privacy-enhancing technologies in ads

Facebook is sharing more details on our commitment to building experiences, minimizing the amount of personal information they process, while still allowing them to show relevant ads and measure ad effectiveness.

With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing privacy regulatory landscape, it’s important to acknowledge that digital advertising must evolve to become less reliant on individual third-party data. That’s why Facebook has been investing in a multi-year effort to build a portfolio of privacy-enhancing technologies and collaborate with the industry on these and other standards that will support this next era.

These technologies will only be successful for people and businesses of all sizes if there is industry collaboration and a shared set of standards. That’s why they are calling on platforms, publishers, developers and other industry participants to work together -- on these technologies and other privacy-focused standards and practices.

Over the coming months, Facebook will engage with clients, partners, and the broader industry via educational events to discuss the next era of personalized experiences and the product proposals they hope to develop together.

Compiled by Emma Whiten, Editor of Marketing News Canada