Digital Marketing Course Now Available for B.C. Secondary Students

Jelly Academy and Career Education Society have teamed up to make the Digital Marketing Bootcamp available to B.C. secondary students via Workforce Training Certifications. This on-demand-style course will provide students with an in-depth understanding of the most important aspects of social media, public relations, search engine optimization, Google Ads and Analytics, and Facebook and Instagram Ads and also provide 2 High School Credits. Hosted and taught by industry experts, students will earn industry-recognized certifications through the most popular digital marketing platforms, amplifying their chances of job placement upon graduation.

Student applications and enrollment began in March 2023 and took place via the Key Learning Centre. Enrollment will remain open to students throughout the rest of the year. Upon program completion, students will have the opportunity to sign up for BC Tech's Intern Program. This course marks an unparalleled opportunity for grade 12 students while also demonstrating the growing demand and market for digital marketing skills and careers across the province.

“We’re working hard to ensure that students in the K-12 system are provided with the tools they need to succeed post-graduation,” said Rachna Singh, Minister of Education and Child Care. “Programs like Jelly Academy are helping to support career development and provide kids with in demand skills before they graduate.”

“It’s great to see innovative programs like Jelly Academy being offered to high school students,” said Megan Dykeman, MLA for Langley East. “Programs like these expose students to a number of career pathways, and help set them up for future success.”

“It has been a great experience working with Jelly Academy to offer increased digital skills training opportunities for Indigenous innovators across the Province. As an Indigenous-led organization that highly values culturally grounded education, we are heartened to see this Indigenous owned and led tech company partnering with the Province to increase self-determination in BC’s education system,” said Kim Henderson, Director, Indigenous Innovation Institute at the First Nations Technology Council. “We celebrate and lift up Jelly Academy for this work and are excited to see future generations of Indigenous learners change the tech sector.”

"We're thrilled to see the Province of BC partner with Jelly Academy to create more opportunities for students to learn job-ready skills,” said Sabrina Geremia, VP & Country Managing Director at Google Canada. “Digital skills continue to be essential in today's job market, and this foundational training will give high school students a head start in preparing for careers in the growing field of digital marketing."

“BC Tech is very proud to partner with Jelly Academy to make digital careers more accessible and is thrilled to see this expansion of the Provincial curriculum. Digital marketing brings so many aspects of technology tools & platforms together and will provide students with digital valuable skills that they can apply to their future careers,” Jill Tipping, CEO of BC Tech shared. “We look forward to seeing this initiative encourage more students across the Province to consider a job in BC’s tech sector.”

“One of the most important things we can do for our province’s innovation ecosystem is create more access points for youth to learn about the exciting work that’s done here and develop the skills they need to be a part of it,” said Raghwa Gopal, President + CEO of Innovate BC. “Congratulations to Jelly Academy for the expansion of their Digital Marketing Course which will do just that for an increasingly critical area of tech, connecting students to industry experts, key resources and working opportunities that will set them up to make an impact and succeed as digital marketers.”

“This is an amazing opportunity for high school students in BC to get a step up in the digital economy, which is largely driven by social. As social has become a part of our everyday lives, digital education is not just an option—it’s a necessity for the future generation,” said Ifoma Smart, Senior Director of Customer Value at Hootsuite. “Social media marketing as an industry requires continued education and upskilling to keep up pace with the constantly evolving space. Opening accessibility to education on social media in secondary school programs demonstrates Hootsuite’s continued commitment to education—in this instance, equipping high school students—who are immersed in social every day— with the tools they need to succeed in a social-first world.”

“Jelly Academy’s Digital Marketing program has proven to be an amazing program for our students,” said Dawn Anderson, Careers Lead Teacher, Comox Valley Schools. “It has allowed them to leave high school with skills, knowledge, and job opportunities that will support them as they navigate their future steps and pathways.”

Digital marketing skills are among the most in demand in Canada. Similar to other career-oriented programs in secondary, this program will help students develop the necessary skills to gain employment.

"Linkedin data shows a growing demand for more digital marketing professionals. I commend the Province of BC and the Ministry of Education for investing in and providing this opportunity for Grade 12 students to explore this in demand career through micro-credentials and future skills pathways," said Jake Hirsch-Allen, Workforce Development and Skills Lead, LinkedIn Talent Solutions.

"According to LinkedIn's 2023 Jobs in the Rise Report for Canada, Growth Marketing is the most in-demand role in the country,” said Darian Kovacs, Founder, Jelly Academy. “We are so thrilled to have the opportunity to bring this training to high school students across the province, helping them land jobs and meet the hiring demands for SMEs."

About Jelly Academy: Jelly Academy is a digital marketing school based out of Vancouver, B.C. Jelly Academy focuses on helping students upskill, reskill, and gain the necessary micro-credentials to thrive in the world of digital marketing.