Creative Agency Linda & Linda Taps HGTV Star for National Campaign

Creative agency, Linda & Linda was selected by bidmii, a tech marketplace that makes it easy to find and hire contractors, to create a national ad campaign that introduces the product’s simplicity and ease-of-use to Canadians. To amplify the message, bidmii and Linda & Linda tapped Scott McGillivray, home renovation expert and host of HGTV’s Scott's Vacation House Rules to be the face of the ad which shows homeowners getting their renovations done in a new efficient way. McGillivray led bidmii’s seed funding round which led to $1-million investment for the Canadian startup.

Linda & Linda developed three 15-second spots which aired on HGTV and the Corus network on Monday, April 18. Specializing in developing campaigns for startups, Linda & Linda leveraged McGillivray in a fun way that cuts through the clutter and stops consumers in their tracks.

The premise of the ad shows McGillivray heading into the homes of Canadians to bring his signature renovation style only to find that the homeowners have already completed their renovation projects using bidmii. The playful ads bring in a familiar face synonymous with the home and renovation space, and introduces the audience to a new tech platform that is revolutionizing the way homeowners think about renovation projects. Linda & Linda created three different ad spots showcasing McGillivray in a neighbourhood, in a renovated bathroom, and a renovated kitchen. Now with bidmii, homeowners can get multiple quotes from local trusted contractors, which makes tackling home reno projects easier than ever.

“When conceptualizing the idea, we knew we wanted to utilize Scott McGillvray in a fun new way. Scott has name recognition when it comes to home renovation, and people have come to know and trust his brand in the industry,” said Paul Parolin and Zachary Muir-Vavrina, Co-founders of Linda & Linda. “We wanted to use that trust and credibility in the home renovation space and bring in a new player with bidmii, to showcase how renovations can become even simpler. With bidmii’s platform, homeowners have a new option for their renovation projects.”

“As a startup, it was important for us to get this campaign right and deliver a very specific message to Canadians. Linda & Linda was able to effectively understand our needs, plug into our existing team and turn the campaign from a big-sky idea into a real-life execution,” said Jon Christensen, CEO of bidmii. “This campaign is a significant milestone for us, and working with L&L made the experience easier than I could have hoped for. It was a dream collaboration.”

Using the L&L Loops Method for success, Linda & Linda began the idea process in November 2021 and was able to get through the creative process in three months, delivering the final project to bidmii in April. The ads were shot at the beginning of March. Linda & Linda’s unique collaborative approach helps launch startups by amplifying what makes them special and enables established brands to communicate with consumers in new exciting ways.

The bidmii platform is a unique and fresh approach to doing business online. It’s a revolutionary all-in-one platform, designed to simplify the process of bidding and paying for home improvement jobs

About Linda & Linda: L&L believes problems are solved more quickly and effectively when you work directly with an experienced creative team. L&L works with startups to launch new products by amplifying what makes them special. Helping them to articulate their brand’s soul into a core narrative and developing their brand DNA that will be present in all touchpoints.

About The Founders:Paul Parolin and Zachary Muir-Vavrina first met when they were studying advertising at OCAD University. They immediately bonded over all things creative and a shared dream of one day having their own creative offering.

About bidmii: Launched in 2020, bidmii offers an automated marketplace for homeowners where they can hire trusted contractors to complete their projects. To learn more about how bidmii is revolutionizing the home improvement industry, visit www.bidmii.com, or connect with us onFacebook, Instagram,Twitter, orLinkedIn.