ACA Welcomes New President & CEO to Lead the Next Chapter

Toronto, September 9, 2024: The Association of Canadian Advertisers (ACA) is excited to announce the appointment of Andrea Hunt as its new President & Chief Executive Officer, effective September 9. With a distinguished 25+ year career in C-Suite roles at global blue-chip organizations, Hunt is set to lead ACA into a new era of strategic growth and innovation.

Hunt brings a wealth of experience and a unique perspective on Canadian marketing, honed through leadership roles across various industries including food, beverage, healthcare, technology, and eCommerce. A two-time Marketer of the Year winner, Hunt has consistently demonstrated exceptional marketing acumen and business leadership. Her deep understanding of market dynamics and consumer behavior, combined with a strategic approach to brand positioning, has demonstrated her remarkable ability to drive marketing effectiveness, efficiency, and ROI.

“We are thrilled to welcome Andrea as the new President & CEO of ACA,” said Moya Brown, Chair of the ACA Board. “Her exceptional leadership experience and proven track record in driving growth and innovation by collaborating with a wider variety of stakeholders make her an outstanding choice to lead the ACA. Andrea's strategic insights and inspirational leadership will be invaluable as we continue to support our members and advance the Canadian marketing industry.”

Throughout her career, Hunt has balanced strategic foresight and operational discipline with storytelling and creativity in execution. This approach has not only led to significant value creation but also earned respect across the industry for her innovative thinking and dedication to advancing the marketing field.

“Fueled by the dynamic forces of culture and technology, we see marketing transforming at an unprecedented pace. The continued tectonic shifts in how we connect, engage, and create value is demanding more highly-skilled stewardship from marketers than ever. I am thrilled to be joining ACA at such an exciting inflection time for our industry,” said Andrea Hunt. “We find ourselves in a moment of immense opportunity to reassert our position in driving value and impact. Working with our members and industry partners, I am excited to collaborate to deliver world-class insights, tools and supports to aid our member community in driving innovation and commercial excellence in Canada and on the global stage.”

In addition to her core commercial capabilities, Hunt’s experience navigating complex markets and organizational types will be instrumental in furthering ACA’s mission to provide Canadian marketers with the tools and support they need to thrive in an ever-changing landscape. She will focus on enhancing member services, advocating for transparency and accountability, and driving initiatives that address the unique challenges facing today’s marketers.

“The board and I would like to extend our heartfelt thanks to the entire ACA team for their hard work, dedication, and resilience during this transitional period. We would also like to express our gratitude to Esther Benzie for her exceptional advisory work and leadership,” added Moya Brown.

As ACA embarks on this new chapter under Andrea Hunt's leadership, the organization—Canada's only association with membership is exclusive to marketers—reaffirms its commitment to supporting the Canadian marketing community with innovative solutions and strategic guidance.

About ACA

ACA is the indispensable advocate and thought leader for Canadian marketers, and the champion of a transparent and accountable marketplace. A national, not-for-profit association, it speaks on behalf of more than 300 companies and divisions.

To learn more, please visit www.acaweb.ca.