Top 5 Digital Marketing Courses in Canada

The Canadian digital landscape is growing rapidly and with it, a need for a more digitally-skilled workforce. With more employers looking to hire digitally experienced and certified staff, Canadians are looking for ways to upgrade their education with more digital knowledge. Fortunately for us, there are several excellent virtual courses and digital marketing certifications available! These courses can help you level up your career, add to your digital toolbelt, and increase your opportunities during the job search. Many of these educational opportunities are available online and suitable for those who are looking to enroll while managing a balance with everything else going on in life (such as work, parenting, etc...). We've curated a list of the top five digital marketing courses in Canada and what you can expect from each one:

BrainStation:

BrainStation is a coding Bootcamp and tech course leader, offering courses on web development, data science, UX design, digital marketing, and product management! The platform features more than 500 instructors, a detailed digital education, and insight from some of Canada’s most prominent professionals. The program uses data-driven learning and a hands-on approach, offering students opportunities for collaboration and constructive feedback. BrainStation courses are diverse, including coding boot camps, which are 400-hour, project-based programs.

• Duration: Ranges from 5-10 weeks to complete
• Cost: Prices range depending on course type and length
• Must-know: Unlike regular courses, BrainStation also offers Coding Bootcamps, which are short, intensive training coding programs and tech courses that give students the skills they need for new careers in technology. These programs are expensive but the price is reflected in the learning outcomes.

Digital Marketing Institute:

The Digital Marketing Institute (DMI) delivers effective educational learning experiences, designed to prepare individuals for a career in Digital Marketing. Providing internationally recognized certifications, DMI offers a range of both short and comprehensive courses, all available to learn at your own pace. The courses cover multiple areas of digital marketing, from social media to eCommerce. These courses are available at various levels, including beginners or more experienced business professionals. They are also available in bite-sized or more interactive formats.

• Duration: Ranges from 13-30 hours
• Cost: Prices start at $500
• Must-know: There are various courses and memberships available. For Canadian students, DMI and the American Marketing Association now offer dual certification on two courses, the DM Pro and the DM Expert!

Jelly Academy:

Designed for beginner learners or those looking to boost their pre-existing knowledge, the Jelly Academy program is a virtual certification platform.Throughout the courses (maximum 6 weeks), students will learn how to be confident and prepared when entering the world of digital marketing. Individuals will become proficient in social media, digital ads, public relations, SEO, and content marketing. During these courses, trainees will learn the purpose of digital marketing strategies and how to incorporate them into their professional careers. A full breakdown of several offered courses can be found below:

Jelly Academy 6 Week Digital Marketing Bootcamp: This Digital Marketing course covers 6 key areas of digital marketing and PR. Sessions include Social Media, Search Engine Optimization (SEO), Google Ads, Facebook & Instagram Ads, Google Analytics & Public Relations.

• Duration: 6 weeks
• Cost: $3,999
• Must-know: For help with tuition fees, check out their unique funding opportunities.

Jelly Academy Masterclass: Access their ever-growing library of lessons taught by experts in digital marketing, communications, public relations, web development and multimedia. With one subscription, you get access to the full library of videos, plus additional resources to kickstart your next learning journey.

• Duration: Subscription-based (1 year)
• Cost: $750 annually
• Must-know: These classes are pre-recorded and available to learn at your own pace.

No-Code Website Building Course: This course is designed to give you the skills, experience and knowledge to build websites. Students will learn how to work as an employee of an agency, freelance for multiple small businesses, and/or to be able to manage and build the website for their own company.

• Duration: Subscription-based (1 year)
• Cost: $1,000
• Must-know: Courses are pre-recorded and highlight WordPress, Squarespace, and Shopify - so you can learn at your own pace

Media Relations and Influencer Marketing 101: This course is a foundational program for integrated communications strategies, including media relations and influencer marketing strategies. This course will cover the fundamentals of a winning media relations campaign including how to create a plan, develop key messaging and target audiences, define success metrics, write core media relations tools, create an effective media list, pitch the media, and build relationships with influencers.

• Duration: 3 weeks
• Cost: $1,999
• Must-know: Courses are provided weekly with 3 industry-specific classes

Alacrity Digital Marketing Bootcamp:

The Alacrity Canada Digital Marketing Bootcamp is a virtually based course, designed to provide the skills and understanding of the digital marketplace. The intensive Bootcamp program requires daily hands-on learning through virtual classes, mentorship, and collaboration. The program aims to provide students with a comprehensive understanding of the work they will be pursuing and gives them the tools and resources to thrive in the digital world. Topics covered include Digital Marketing, Social Media, SEO, Paid Advertising, and Analytics.

• Duration: 10 weeks
• Cost: $1,592
• Must-know: Courses are available in full interactive classes or self-taught models with minimal support. Students who complete the requirements of the Bootcamp will receive a Digital Marketing Bootcamp Certificate of Completion.

General Assembly:

General Assembly Digital Marketing courses offer training and technical skills that enable students to pursue careers in tech, data, design, and business. The platform's robust suite of courses includes all the fundamental pillars of innovation for growth and development. The company offers many unique courses, where students can choose their format and modules, enabling them to best achieve their goals. Options include full-time, part-time, and short-form options, with both online and campus learning.

• Duration: 9 -10 weeks
• Cost: $3,950
• Must-know: General Assembly works to improve the career results of students through its vast professional networks. The company uses its 70,000+ alumni network and hiring partners to help employ all graduates of the program.

Written By Darian Kovacs