5 Female Canadian Google Ads Experts You Should Follow

The digital marketing industry is constantly changing, which can become overwhelming to keep up with. The Google Ads platform alone has gone through multiple updates in the last year. The best way to keep up to date with these industry changes is to follow the experts who work on these platforms every day.

We’ve comprised a list of 5 must-follow female Canadian Google Ads experts who have consistently excelled in their field. If you’re looking for tips, tricks and any Google (or ppc) related information, these are the 5 to follow.

These women come from diverse backgrounds, with varying career paths. They’ve used their expertise, their drive for results and their passion for their work to produce exceptional results for their clients.

Jyll Saskin Gales

Jyll Saskin Gales is a marketing consultant, coach and teacher. She advises business owners across industries, helping them get the best ROI from their marketing. She has taught at Harvard Business School, Google for Startups, Jelly Academy and more.

After working at Google for 6 years, Jyll took the plunge and started her own business where she trains businesses how to get the most out of their marketing efforts. She consistently posts Google Ads tips and tricks across all of her social media channels that shouldn’t be missed.

Jyll has been featured on Today in Digital Marketing, Growth Marketing Toolbox, Marketing News Canada, SMX Advanced, WordStream PPC Influencers to Follow, Laurier Women Entrepreneurship Center, Western Morrissette Institute for Entrepreneurship, Google Developers Founder Fridays, Think With Google and Startup Canada.

Amalia Fowler

Amalia Fowler is a marketing faculty member at the British Columbia Institute of Technology. She is passionate about educating and mentoring those who want to start their career in the digital marketing space. Previously, she taught Google Ads at Camp Tech Inc.

Amalia is a marketing expert in strategy and paid media. Since working with over 150 clients of varying sizes and across different industries, she believes that no two clients are alike. She focuses on building unique marketing strategies for each client to provide them with the best results possible.

While her expertise began in the ppc industry, Amalia also has experience with Google Analytics, social media marketing, measurement, testing and optimization, CRO, SEO and out of home. With this range of experience, Amalia has helped clients develop holistic marketing strategies, unifying their user experience from awareness through to conversion.

Anne Bui

Anne Bui is also an ex-Googler who has since launched her own business. She has an extensive background in the ppc industry, working with a variety of clients ranging from local start-ups to enterprise multinationals.

With a focus on tourism, Anne consistently exceeded annual KPI’s with a 280% year-over-year growth for her client portfolio while working as a Search Account Manager at Reprise Digital. Here, she also utilized multi-channel strategies to optimize results for her clients.

Anne strongly believes in collaboration across teams to drive performance. She has collaborated with SEO, social, and programmatic teams to run multi-channel campaigns. Her ability to jump into projects with both feet enabled her to successfully plan and execute full marketing campaigns for her clients.

Whit Norrad

Whit Norrad is currently the Director of Demand Generation at FlexDealer with over 10 years of experience in marketing and demand generation. As a technical marketer, she has helped brands grow exceptionally with her strategic marketing skills.

At the start of her career, as the Marketing Manager at Bell, she increased store growth at a 53% year-over-year average. She then moved onto a Marketing Manager position at Napier Outdoors where she maintained and enhanced relationships with OEMs such as Ford, General Motors, Nissan, Kia, and Subaru. Here, she grew year-over-year sales revenue by 51%.

Not only is Whit an expert in the ppc industry, she also holds expertise in full campaign management across digital, print and news networks.

Julia Vyse

Julia Vyse has over two decades of experience in the ppc industry working with enterprise clients. Her experience in the digital marketing field also ranges from copywriting, SEO, social media, content and search strategy. She uses her expertise to bridge the connection between digital and offline behavior to drive real-life results.

Julia has climbed in her career, starting in the digital marketing field as a Copywriter, to Search Strategist to Manager to her current role as the Digital Director at Dentsu International. At Dentsu International, she has been responsible for managing performance media across all ppc platforms and ensured harmonization with television, radio, podcast and programmatic buys.

Julia has also been a featured speaker at SMX West in 2017 and the 2018 Hero Conference in London.

Written by Cheryl Goeres, Digital Ads Coordinator at Jelly Digital Marketing & PR Agency.