5 Canadian Creators To Keep An Eye On In 2023

As marketers, we are always on the lookout for content creators whose brands align with our own. After we scour Instagram to create the perfect media list, it can be easy to fall into the habit of partnering with the same creators over and over. But as important as it is to nurture relationships with influencers, it’s equally important to build new relationships to reach diverse audiences.

If you’re a Canadian marketer looking for new influencers to partner with in 2023, here are five Canadian creators you’ll definitely want to keep an eye on.

1. Tasmin Dhaliwal

Tasmin is a Toronto based creator with a following of 120k on Instagram, and 177k on TikTok. She’s a fashion and beauty blogger who inspires her followers by sharing exactly what is trending at the moment. Tasmin takes her content a step further by incorporating humour, inspiration, and tips into her feed—ensuring a personal relationship with her followers.

If you’re looking for a Canadian based influencer to rock your brand’s newest fashion line, show off beauty products, or test out hair care, Tasmin is the perfect choice.

2. EMILY DURHAM

Emily is a career coach based in Toronto with 222k followers on Instagram. With the motto, “Thrive in your 9-5 & beyond,” Emily teaches her followers how to succeed in both their careers and personal lives. From interview tools to tips on getting promoted, Emily’s followers are certainly grateful that she shares her wealth of knowledge.

If you’re looking for an influencer who knows the ins and outs of career coaching, add Emily to your list!

3. JESSICA PRUDENCIO

Jessica is a Montreal based influencer with 30k followers. Defining herself as a “fat queer afrofeminist,” Jessica challenges social media norms by educating audiences on topics that are often overlooked. From sexual identities to the Black Lives Matter movement, Jessica’s content encourages audiences to learn more about themselves, and accept whoever they may be.

Collaborating with Jessica in 2023 is a sure way to reach a diverse, accepting, and loving audience.

4. MYLITTLESECRETS_CA

Toronto based Natalie is the founder of MyLittleSecrets, a DIY and lifestyle focused blog with the goal of inspiring its readers. With 25k followers on Instagram, Natalie keeps it real and provides followers with an inside look into mom-life. Whether she’s making reels with stocking stuffer ideas, or showing how to make the perfect pumpkin spiced latte, Natalie’s followers are always engaged.

Natalie’s has a gift for promoting a diverse range of products—your brand should leverage this!

5. MIKE RIZZI

Mike Rizzi is an LGBTQ+ creator based in Toronto with 132k followers. With lifestyle focused content, Mike inspires followers to stay true to themselves, try new things, and have fun while doing it! Recent collaborations include Roku, RW&Co, and Yorkdale Shopping Centre.
If you’re looking for an influencer with the ability to encourage followers to live life to the fullest, you’ll want to reach out to Mike!

Nurturing relationships with content creators is always important, but establishing new partnerships is a vital step to reaching new audiences. Remember these five incredible creators when you start strategizing new and exciting campaigns for 2023!

Sydney Vardja is a PR Specialist for Jelly Marketing where she works with clients across North America to achieve their campaign dreams.