Canadian Vegan Marketing Book Launches on World Vegan Day

Vegan Marketing Success Stories

The second book by Asian-Canadian author Sandra Nomoto, Vegan Marketing Success Stories, will launch on World Vegan Day, November 1, 2022. Available in paperback and on Audible, the book is the first book to highlight the marketing tactics of today’s vegan businesses.

Besides being reviewed by vegconomist, the ebook, which launched September 1st, ranked in the Top 100 Kindle books in the Business > Skills > Communications category on Amazon.ca the week it was released.

“I’m extremely grateful for the response the book has had so far,” says Nomoto, who operates as The Content Doctor. “I’d especially like to thank vegan narrator Mahalia A. Tibbs and audio engineer Fred Ferris, without whom my audiobook would not have been possible. I’d love to get the paperback and audiobooks in the hands or ears of every vegan founder or marketer of a vegan business.”

With 47 contributors and dozens of other vegan companies mentioned as examples, the book shares how on- and off-line tactics contribute to a cohesive strategy and topical issues that few marketing books are talking about: the importance of diversity and inclusion, what vegan businesses did to weather the pandemic, and how some have transitioned to become vegan.

Vegan Marketing Success Stories contributors include executives of Benji Vegan Gourmet, Blue Tribe, Goddess Garden, Immaculate Vegan, Remeant, Vegan Business Tribe, Vegans, Baby, Vegan Supply, and We Animals Media. Other companies and individuals in the book include Alpha Foods, Alpro, Atlas Monroe, Bad Manners, Heather Landex, Mid-Day Squares, NutritionFacts.org, Switch4Good, The Body Shop, THIS, and VFC.

The book is endorsed by Victoria Moran, Chief Compassion Officer of Main Street Vegan Academy, and Erik Amundson, Co-Founder of Vevolution, among others.

The Vancouver, BC book launch and signing will take place at Friend and Faux, 250 E Pender Street in Vancouver on Saturday, November 5, from 12:00 to 4:00 p.m.

Nomoto will also sell signed paperback copies on her website, sandranomoto.com, starting November 1, 2022.

About the Author: At twenty-five, Sandra Nomoto (née Garcia) founded Conscious Public Relations Inc., an award-winning virtual agency that certified as a B Corporation. After a decade in business, she authored and self-published The Only Public Relations Guide You’ll Ever Need in 2019. Living vegan since 2018, Nomoto is now a content writer and editor for vegan businesses who also helps vegan and spiritual non-fiction authors. She aspires to eat vegan food around the world and blog about it, and lives in East Vancouver, Canada with her husband.